Brand Tone

Uplifting & Positive, Calm & Reassuring, Approachable & Friendly, Playful & Lighthearted, Informative & Transparent

Brand Values

• •Well-being & Mental Health
• •Natural & Clean Ingredients
• •Joy & Happiness
• •Balance & Moderation
• •Authenticity & Transparency
• •Adventure & Everyday Exploration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Uplifting, Calm, Friendly), provide "do's and don'ts," and include examples of good and bad copy. Share this with anyone creating content.
• •Always Prioritize Positivity and Solutions: Frame messaging around benefits and positive outcomes. Instead of "Don't let stress ruin your day," try "Invite calm into your day."
• •Use "You" and "We" for Connection: Speak directly to the audience ("Your moment of calm") and use "we" to create a sense of community and shared values ("We believe in natural wellness").
• •Keep it Clear, Concise, and Jargon-Free: While informative, avoid overly technical CBD jargon. Explain benefits in simple, relatable terms. Ensure readability across all platforms.
• •Adapt, Don't Abandon, for Different Platforms: While the core tone remains consistent, allow for slight variations to suit the platform's style (e.g., more playful on TikTok, slightly more detailed on the website blog). The underlying values and personality should always shine through.

Social Perception

Healthy Lifestyle Choice, Effective for Relaxation & Mood, Premium & High Quality, Refreshing & Tasty, Modern & Trendy, Trustworthy

Copy Examples

• •Find your happy place, one sip at a time. ☀️ Our [Flavor] Daytrip is packed with natural fruit flavor and uplifting botanicals to help you unwind and tune into the good vibes. What's your favorite way to Daytrip? #WeAreDaytrip #FindYourFlow #CBDWellness #SunnyDays
• •Feeling overwhelmed? Press pause and sip your way to calm. Daytrip's blend of broad-spectrum CBD and botanicals offers a moment of stress-free clarity, naturally. Taste the tranquility.
• •Your Daily Dose of Sunshine & Calm is Calling 🍊✨ (Plus, a treat inside!)
• •Level up your chill! 🍹✨ Mix a [Flavor] Daytrip with a splash of [Mixer] & some fresh berries for the ultimate refresh. Zero sugar, all the good feels. #DaytripDrinks #MocktailMagic #CBDChill #EasyRecipe #FeelGoodFuel
• •Pop a little joy. Our Daytrip Gummies deliver the same calm, focus, and uplift you love from our sparkling waters, now in a delicious, chewable bite. Perfect for on-the-go good moods and a clear head, anytime you need it.