Brand Tone

Promotional & Value-Oriented, Community-Focused & Culturally Rooted, Accessible & Service-Oriented (in aspiration), Informal & Engaging (on social media)

Brand Values

• •Affordability/Value for Money
• •Variety & Tradition
• •Customer Satisfaction (Stated)
• •Respect, Honesty, Engagement (Stated)
• •Accessibility

Best Practices

• •Always Emphasize Value and Affordability: Consistently highlight low prices, special offers, and the "best deal" aspect, as this is a primary draw for the brand.
• •Infuse Cultural Relevance: Use language and imagery that resonate with the target audience interested in Middle Eastern and Islamic culture, especially around religious holidays and traditions.
• •Maintain an Energetic and Direct Tone for Promotions: Especially on platforms like TikTok or for sale announcements, use enthusiastic and straightforward language.
• •Be Transparent and Clear in Communications: Given past issues with online orders and store changes, ensure all information regarding shipping, returns, and click & collect options is very clear, easily accessible, and honestly presented to rebuild and maintain trust.
• •Showcase Product Variety: Regularly highlight the breadth of products available to reinforce the "one-stop-shop" appeal for oriental goods.

Social Perception

As a Go-To for Bargains (especially physical store), Culturally Relevant Retailer, Mixed Online Experience, Confusion regarding Store Closure/Transition

Copy Examples

• •Headline: "Your Ramadan & Eid Essentials Are Here! ✨ Unbeatable Prices at Souk Dubai." Body: "From elegant abayas to fragrant bakhoor and festive home décor, find everything you need to celebrate in style. Shop online now and discover incredible deals. Souk Dubai – tradition meets value!" Call to Action: Shop Now & Save!
• •Headline: "Modest Fashion, Modern Style. Prices You’ll Love. ❤️" Body: "Discover our latest collection of jilbabs, qamis, and hijabs. Quality fabrics, beautiful designs, and always at the Souk Dubai price you expect. Update your wardrobe without breaking the bank." Call to Action: Explore New Arrivals!
• •Headline: "Don't Miss Out! Flash Sale on Perfumes & Home Fragrances! 👃🌺" Body: "Create an enchanting atmosphere in your home with our authentic oriental perfumes and incense. Limited-time offers on your favorite scents. Get yours before they’re gone!" Call to Action: Shop the Sale!
• •Headline: "Souk Dubai: Your Online Destination for Halal & Oriental Treasures. 🛍️" Body: "Though our Aulnay store has closed, our commitment to bringing you the best in oriental goods continues online! Enjoy convenient Click & Collect from Villepinte or home delivery." Call to Action: Visit Souk-Dubai.com Today!
• •Headline: "Lowest Price Guarantee! We Bring the Souk to You. 📉" Body: "At Souk Dubai, we believe in quality without the hefty price tag. Find diverse products from clothing to décor, all backed by our promise of the best value. Experience the Souk Dubai difference online!" Call to Action: Discover Our Deals!