Brand Tone

Passionate & Enthusiastic, Authentic & Knowledgeable, Community-Oriented & Approachable, Resilient, Direct & Unpretentious

Brand Values

• •Historical Accuracy & Authenticity
• •Craftsmanship & Quality
• •Community Engagement
• •Customer Service & Expertise
• •Passion for the Medieval Era

Best Practices

• •Emphasize Authenticity and Historical Accuracy: Always highlight the research, craftsmanship, and historical basis of the products. Avoid overly fantastical or ahistorical language unless specifically marketing a fantasy item (and clearly label it as such).
• •Use Passionate and Knowledgeable Language: Let the enthusiasm for the medieval era and the expertise behind the products shine through. Use precise terminology where appropriate, but always be willing to explain it for newcomers.
• •Maintain an Approachable and Community-Focused Voice: Write as if speaking to a fellow enthusiast. Be welcoming to beginners and acknowledge the expertise of seasoned customers. Foster a sense of belonging.
• •Be Direct and Honest: Clearly state what products are, their intended use (e.g., functional, decorative, stage combat), and their origins (e.g., locally crafted, sourced). The straightforwardness of "@WeSellSwords" is a good example.
• •Showcase Resilience and Craftsmanship: Share stories of how items are made, the skill involved, and the dedication to quality. When appropriate (and without dwelling on negativity), the brand's ability to overcome challenges can underscore its commitment and passion.

Social Perception

Respected & Trusted, Knowledgeable Resource, Supportive of Local Community, Go-To Place for Medieval Gear in Calgary, Dedicated & Passionate Team

Copy Examples

• •Headline: Step Into History. Wield Authenticity. Body: At Dark Age Creations, we don't just sell swords and armor; we preserve legacies. Each piece is crafted with a devotion to historical accuracy and quality, connecting you to the true spirit of the medieval era. Explore Canada's premier armoury. Call to Action: Discover Your Piece of History.
• •Headline: More Than Metal and Leather. It's a Passion. Body: Born from a love for medieval craftsmanship, Dark Age Creations is your trusted source for authentic gear. Whether you're a seasoned reenactor, a film professional, or a budding enthusiast, our knowledgeable team is here to guide you. Call to Action: Visit Our Calgary Showroom.
• •Headline: Forged in Tradition. Built for Today's Warrior. Body: From custom-forged blades by our local smiths to meticulously sourced historical replicas, Dark Age Creations offers unparalleled quality. We are proud to be Canada's only active armoury, serving those who value true craftsmanship. Call to Action: Shop Our Collections.
• •Headline: The Stage is Set. Your Armour Awaits. Body: Need historically accurate props and costumes for your next production? Dark Age Creations offers extensive rental options for film, theatre, and events. Authenticity guaranteed, with the expertise to match. Call to Action: Inquire About Rentals.
• •Headline: Join a Community Forged in History. Body: Dark Age Creations is more than a store; it's a hub for medieval enthusiasts. Follow us @WeSellSwords and connect with a passionate community dedicated to the art, skill, and history of the dark ages. Call to Action: Follow Our Journey.