Brand Tone

Friendly and Approachable, Helpful and Informative, Celebratory and Gift-Oriented, Modern and Stylish, Playful and Engaging

Brand Values

• •Family-Run Ethos
• •Uniqueness and Personalization
• •Quality
• •Affordability
• •Customer Satisfaction
• •Partnership (B2B)

Best Practices

• •Develop a "Brand Voice" Style Guide: Document key characteristics of your tone (e.g., "friendly, not formal," "use emojis appropriately," "focus on the positive/celebratory aspects"). Include examples of "do's and don'ts."
• •Know Your Audience: Tailor the nuances of your tone slightly for different platforms (e.g., more playful on TikTok, slightly more descriptive on the website) while keeping the core friendliness and stylishness consistent. Understand what resonates with them.
• •Use "We" and "You" for Connection: Address the customer directly ("you," "your") and speak as a unified brand ("we," "our") to foster a sense of personal interaction and warmth.
• •Highlight the "Why": Connect product features to the emotional benefits for the customer – the joy of giving a unique gift, the specialness of a personalised item, the style it adds to a home.
• •Review and Refine: Regularly review your copy across all channels (website, social media, emails) to ensure it aligns with your defined brand tone. Get feedback and make adjustments as your brand evolves.

Social Perception

Customers likely perceive them as a source for thoughtful, personalised items. The brand probably appeals to those looking for unique gifts that aren't mass-produced. Their social media engagement on Instagram and TikTok suggests they are building a community around their products, likely with positive interactions from followers who appreciate their style and offerings.

Copy Examples

• •Instagram Post (New Product - Personalised Mugs): Sip, sip, hooray! ☕✨ Make their mornings extra special with our new personalised mugs! Add a name, a cheeky quote, or a sweet message. Perfect for birthdays, thank yous, or just because. Who would you treat to one of these? Tag them below! #DapperAndDiva #PersonalisedMug #GiftIdeas #MorningCoffee #UniqueGifts
• •TikTok Video Script (Showcasing a personalised chopping board): (Upbeat, trending audio) Visual: Quick cuts of the chopping board being personalised with a name/date, then beautifully packaged, then in a kitchen setting. Text Overlay: That feeling when you find THE perfect wedding gift! ✨ Personalised, practical, and oh-so-pretty! #DapperAndDiva #WeddingGift #PersonalisedGifts #GiftInspo #TikTokMadeMeBuyIt
• •Website Homepage Banner (Seasonal - e.g., Father's Day): Dapper Dads & Wonderful Uncles! 👔 This Father's Day, give a gift as unique as he is. Explore our personalised treasures, from custom wallets to engraved keyrings. Shop now for thoughtful presents he'll cherish. (Plus, free delivery over £40!)
• •Facebook Ad (Targeting users interested in home decor): Make your house a home with Dapper and Diva. ✨ Discover unique homeware that tells your story, from personalised cushions to stylish wall art. Affordable, quality pieces delivered to your door. Click to explore our latest collection! #HomeDecor #PersonalisedHomeware #DapperAndDiva #InteriorInspo #UniqueHome
• •Email Newsletter Snippet (Highlighting a customer favourite - e.g., a star map): Twinkle, Twinkle, Little Star... Map! 🌟 Our personalised star maps are a customer favourite for a reason! Capture a special night – a birth, an anniversary, the day you met – under a beautiful constellation. It's more than a gift; it's a memory made tangible. Design yours today!