Brand Tone

Casual, youthful, humorous, and slightly edgy, with an emphasis on quality and connection to internet culture.

Brand Values

• •Self-Expression and Individuality
• •Connection to Internet Culture
• •Quality
• •Customer Responsiveness
• •Humor

Best Practices

• •Incorporate Relevant Slang and Memes (Wisely): Use terms like "dank," "drip," "epic," or current meme references naturally, without overdoing it or using outdated terms.
• •Balance Humor/Edginess with Clarity: While edgy taglines or humorous descriptions can be engaging, ensure core product information (material, sizing, anime inspiration) is always clear and easy to find.
• •Maintain a Consistent Voice Across All Platforms: Whether it's the website, product descriptions, FAQs, email, or any future social media, the core tone (casual, enthusiastic, fan-focused, slightly edgy) should be recognizable.
• •Clearly Differentiate the Brand: Address potential confusion with other similarly named entities by emphasizing the unique focus on anime-inspired designs and high-quality materials.
• •Encourage and Highlight Customer Reviews: Actively solicit reviews and prominently display them on product pages to build trust and showcase the quality of the product and designs.

Social Perception

A brand that resonates with anime and meme culture enthusiasts, offering high-quality, expressive apparel. Potential for confusion with other brands needs to be addressed.

Copy Examples

• •"TRALALERO TRALALA Shark AI Meme T-shirt"
• •"DankFits – Shirts that shake the world (and your mom)"
• •"DankFits – The shirts your therapist warned you about"
• •"No boring merch here, just pure, unadulterated drip."
• •"100% airlume combed and ring-spun cotton"