Brand Tone

Respectful and Devout, Elegant and Stylish, Empowering and Inclusive, Quality-Conscious, Community-Oriented, Approachable and Helpful

Brand Values

• •Modesty (Pudeur)
• •Faith-Centricity
• •Quality and Craftsmanship
• •Ethical Practices
• •Empowerment of Women
• •Inclusivity
• •Customer Satisfaction

Best Practices

• •Know Your Audience Deeply: Always write with the target Muslimah in mind – her values, aspirations, and her understanding of modesty and faith. Use language that resonates with her respectfully.
• •Emphasize Core Values Consistently: Whether it's modesty, faith, quality, or empowerment, ensure these values are subtly or explicitly woven into product descriptions, social media posts, and all communications.
• •Maintain a Respectful and Elevated Language: Avoid overly casual slang or tones that might not align with the brand's image of elegance and respect for Islamic principles. Strive for clarity, grace, and warmth.
• •Showcase Quality and Detail: Use descriptive language that highlights the quality of fabrics, the thoughtfulness of the design (e.g., wudu-friendly sleeves, nursing-friendly features if applicable), and the craftsmanship.
• •Be Authentic and Transparent: If ethical production is a value, share stories or information about it when possible. Authenticity builds trust. Ensure claims about fabric and design are accurate and helpful.

Social Perception

Positive Customer Service, Trusted by its Niche, International Reach, Confusion with Similar Brands, Seen as a Provider of Stylish Modest Wear

Copy Examples

• •Elegance redefined, modesty embraced. ✨ Introducing our latest [Abaya Name] Abaya, crafted from the finest [Fabric Name] for a flow that speaks of grace and a comfort that lasts all day. Designed for the modern Muslimah who walks in faith and style. Discover the collection – link in bio. #OummiMuslim #ModestFashion #IslamicClothing #NewArrival #Elegance
• •Discover serenity and impeccable coverage with our [Khimar Name] Khimar. Made from luxurious [Fabric Name], chosen for its breathability and beautiful drape, this Khimar offers both comfort and adherence to your values. Its generous cut ensures modesty without compromising on sophisticated simplicity. Perfect for daily wear or special occasions. Feel poised, feel covered, feel beautiful. Available in [Number] timeless shades.
• •Graceful Styles, Special Prices | Your Oummi Muslim Favorites Await
• •Wear Your Values. Oummi Muslim: Modesty, Quality, and Ethical Elegance in Every Stitch.
• •3 ways to style your Oummi Muslim [Product Name] for any occasion! ✨ From prayers to everyday elegance. Which look is your favorite? Let us know! 👇 #MuslimahStyle #HijabFashion #OummiMuslimLooks #ModestOutfitInspo #EthicalFashion