Brand Tone

Modern, caring, community-focused, friendly, approachable, and informative, demonstrating genuine affection for pets and positioning the brand as a knowledgeable source for pet wellness.

Brand Values

• •Quality and Curation
• •Pet Well-being
• •Community
• •Passion for Pets
• •Local Support

Best Practices

• •Lead with Passion: Every piece of copy should reflect a genuine love and understanding of pets. Use emotive language that resonates with fellow pet lovers.
• •Maintain a Clean and Minimalist Aesthetic: The visual branding is strong. Ensure the copy complements this by being clear, concise, and uncluttered. Use ample white space in text layouts.
• •Emphasize 'Canadian-Made' and 'Quality': These are key differentiators. Weave them naturally into product descriptions, social media posts, and website banners to reinforce brand values.
• •Foster Community in Every Post: Ask questions, encourage followers to share photos of their pets, and create a dialogue. This will build a loyal following and strengthen the brand's community-focused value.
• •Be an Informative Resource: Go beyond just selling products. Share tips on pet care, nutrition, and training. This will position the brand as a trusted authority and a valuable resource for pet owners.

Social Perception

Primarily ambiguous due to name collision with another business, leading to low online visibility. For its small, engaged audience, the perception is positive, appreciating products and aesthetic. The brand shows positive local community involvement through sponsorships.

Copy Examples

• •Playtime just got a conscience. Introducing our new line of durable, eco-friendly toys, made with love in Canada. Because your best friend deserves the best, and so does our planet.
• •That 'new treat' face. ❤️ Spoil them with our latest all-natural, single-ingredient snack. We're all about happy pets and healthy ingredients. What's your pet's favourite treat?
• •Sweater weather is better together. Shop our curated collection of cozy, Canadian-made pet apparel and make every walk a stylish one.
• •Inside: A Healthier Coat, Happier Guts, and a Special Treat for You
• •More than just a supplement, it's a daily dose of love. Our new wellness drops are formulated with pure, natural ingredients to support joint health and vitality. Because a healthy pet is a happy pet.