Brand Tone

Empowering, Community-Oriented, Proud & Bold, Supportive & Encouraging, Accessible & Friendly

Brand Values

• •Cultural Pride & Heritage
• •Customization & Personalization
• •Community Support
• •Quality
• •Self-Expression & Identity

Best Practices

• •Embrace Authenticity: Always write from a place that genuinely reflects the brand's commitment to empowerment, community, and cultural pride. Avoid generic messaging.
• •Use Inclusive and Affirming Language: Given the focus on Black empowerment, ensure that copy is inclusive, positive, and celebratory. Highlight strength, heritage, and achievement.
• •Speak Directly to Your Community: Use "you" and "we" to foster a sense of connection. Reference shared cultural touchstones or community events where appropriate (e.g., HBCU homecomings, local team rivalries).
• •Keep it Energetic and Confident: The brand’s visual style is bold; the copy should match. Use strong verbs and confident statements.
• •Showcase, Don't Just Tell: Instead of saying "we support the community," create copy that highlights specific community-focused products (like team gear) or initiatives. Let the actions and products speak through the copy.

Social Perception

Positive & Niche-Focused, Community Builder, Responsive

Copy Examples

• •Headline: Wear Your Heritage. Design Your Legacy. Body: From vibrant HBCU pride to powerful statements of Black empowerment, our custom apparel is more than just clothing – it’s a conversation. Create your unique piece today and let your voice be seen. #DaccomiCustoms #BlackExcellence #CustomPride
• •Headline: Rep Your Team, Your Way. Body: Game day or any day, show up in style that’s uniquely yours. Daccomi Customs hooks you up with personalized gear for your school, team, or crew. Let’s design something legendary! #CustomTeamGear #SchoolSpirit #DaccomiDesigns
• •Headline: "NO EXCUSES." Just Your Best Self. Body: Crush your goals in gear that matches your grit. Our "NO EXCUSES" collection is designed for comfort, style, and a reminder of the power within you. What are you conquering today? #NoExcuses #WorkoutMotivation #CustomFitnessApparel
• •Headline: Celebrate Every Moment, Uniquely. Body: Engagements, graduations, or just because – make every occasion unforgettable with custom tees and gifts from Daccomi Customs. Tell us your vision, and we'll bring it to life. #SpecialOccasions #CustomGifts #PersonalizedCelebrations
• •Headline: Empowerment Looks Good On You. Body: Stand tall and shine bright in our Black Empowerment collection. Each piece is crafted to celebrate culture, inspire confidence, and make a statement. Discover designs that speak to your soul. #BlackEmpowerment #MelaninMagic #DaccomiCulture