Brand Tone

Aspirational & Empowering, Artistic & Curated, Chic & Trendy, Personal & Warm, Passionate & Story-driven

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Sustainability
• •Customer Experience & Hospitality
• •Global Inspiration & Cultural Fusion
• •Community & Connection
• •Intentionality

Best Practices

• •Embody the Founder's Voice: Infuse Marlo Darrington's passion, personal journey, and commitment to "intentionality" and "storytelling" into all communications. The brand is deeply connected to her vision.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize that pieces are curated, globally sourced, often handcrafted, and in many cases, upcycled. Use words like "artisanal," "handpicked," "one-of-a-kind," and "conscious."
• •Speak to Self-Expression and Empowerment: Frame product descriptions and social media posts around how the clothing helps the wearer express their individuality, feel confident, and tell their own story.
• •Maintain a Warm, Inclusive, and Experiential Tone: Whether online or describing in-person experiences (like pop-ups or styling sessions), the language should feel welcoming, personal, and focused on the overall positive "vibe" and customer experience.
• •Visually and Textually Marry "Bohemian" and "Urban Edge": Ensure that both aspects of the brand's core aesthetic are represented in the language used. This can be through descriptive pairings (e.g., "flowing silhouette with a street-style kick") or by showcasing how the pieces can be styled for different facets of a modern, expressive lifestyle.

Social Perception

Positive, Founder-Driven, Experiential, Trusted, Accessible Luxury

Copy Examples

• •Headline: Discover Your Signature Story. Body: At Da Bohemian Bazaar, fashion is more than fabric – it's a feeling. Explore our curated collection of globally-inspired, handcrafted pieces and wear the art of your unique journey. #BohoUrbanChic #WearYourStory
• •Headline: Consciously Crafted. Uniquely You. Body: Embrace style that speaks to your soul and values. 75% of our collection is made from upcycled materials, because expressing yourself shouldn't cost the Earth. Find one-of-a-kind treasures at Da Bohemian Bazaar. #SustainableStyle #BohemianHeart
• •Headline: From Miami With Love & Global Flair. Body: Step into a world where bohemian spirit meets urban edge. Founded by Marlo Darrington, Da Bohemian Bazaar brings you handpicked fashion from artisans near and far. Experience the difference of intentional style. #GlobalBohemian #MiamiFashion
• •Headline: Not Just Dressed, But Adorned. Body: Elevate your everyday with pieces that tell a tale. Our varsity jackets, flowing kimonos, and statement accessories are chosen to empower your individuality. Book your private styling experience at our Brickell Studio or shop online. #UrbanBohemian #SelfExpression
• •Headline: The Vibe is Real. The Fashion Unforgettable. Body: More than a boutique, Da Bohemian Bazaar is a community celebrating bold self-expression and the art of living beautifully. Join the movement and let your style shine. #DBBVibes #FashionExperience