Brand Tone

Enthusiastic, Community-Oriented, Trendy, Accessible, Helpful/Informative (aspirational)

Brand Values

• •Access to Asian Beauty Trends
• •Quality and Uniqueness
• •Customer Satisfaction
• •Entrepreneurial Spirit/Growth
• •Community Connection

Best Practices

• •Embrace Enthusiasm: Use vibrant language, emojis where appropriate (especially on social media), and an upbeat tone. Convey genuine excitement for the products and for helping customers.
• •Be Inclusive and Community-Focused: Acknowledge the diverse origins of the products and the community that appreciates them. Use hashtags that resonate with specific cultural groups (e.g., Filipino, Korean) alongside broader NZ hashtags.
• •Stay Current and Trendy: Highlight new arrivals, restocks of popular items, and products that align with current beauty and fashion trends, particularly from Asian markets. Reference popular platforms like TikTok if relevant to the product.
• •Prioritize Clarity and Helpfulness: Since many products may be new to some customers, ensure descriptions are clear, benefits are highlighted, and offer guidance. Make it easy for customers to understand what the products are and how to use them.
• •Maintain Authenticity: Reflect the brand's origin story of a passionate couple building their business. Keep the communication approachable and genuine, avoiding overly corporate or impersonal language. Share the excitement of sourcing unique items.

Social Perception

Primarily Positive, Emerging/Niche, Some Customer Service Concerns, Trusted Source for Specific Products

Copy Examples

• •Headline: ✨ Your K-Beauty Holy Grails Have Landed! ✨ Body: Guess what, beauties?! 😍 Our latest shipment from Seoul is HERE, packed with all your faves and some amazing new discoveries. Get that glow you've been dreaming of! Shop online now or pop into our Hamilton store – we can't wait to see you! #KBeautyNZ #DaBeautyHaul #AsianSkincareNZ
• •Headline: From Manila with Love ❤️ Your Filipino Beauty Essentials are Restocked! Body: We know you've been waiting! Your beloved health and beauty essentials from the Philippines are back in stock at Da Beauty Fashion NZ. Authentic, effective, and right here in New Zealand. Come feel a touch of home! #FilipinoBeautyNZ #SupportLocalNZ #PinoyFavourites
• •Headline: 🔥 Hot Trends, Cool Prices! 🔥 Body: Stay ahead of the style game without breaking the bank! Da Beauty Fashion NZ brings you the latest in Asian fashion and beauty, from viral TikTok sensations to timeless classics. Quality you can trust, prices you'll love. What's your next obsession? #AffordableBeautyNZ #NZFashion #AsianBeautyTrends
• •Headline: Your Beauty Journey Starts Here! 👋 Body: New to K-Beauty or Asian skincare? Don't be shy! Our friendly team at Da Beauty Fashion NZ is here to help you find the perfect products for your skin type and goals. Explore a world of beauty with us! Visit us in Hamilton or browse online 24/7. #BeautyCommunityNZ #SkincareTips #DaBeautyFashion
• •Headline: ✨ Unbox Happiness! ✨ New Arrivals This Week at Da Beauty Fashion NZ! Body: Get ready to treat yourself! 🛍️ We've just dropped a fresh collection of stunning dresses, unique accessories, and must-have beauty goodies from across Asia. Limited stock – grab yours before they're gone! Link in bio to shop! #NewCollection #NZStyle #BeautyFindsNZ