Brand Tone

Relatable, Trendy, Friendly, Direct, Playful, Confident

Brand Values

• •Entrepreneurial Spirit
• •Self-Expression and Style
• •Connection and Community
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language: Use current slang, emojis, and references that resonate with a youthful, trend-savvy audience, but ensure it feels authentic to Daaniela's persona.
• •Be Visually Consistent: Ensure the aesthetic of photos, videos, and graphics aligns with the trendy, relatable, and sometimes playful vibe seen on TikTok. This applies to product shots and promotional materials.
• •Maintain Authenticity and Relatability: Continue sharing personal anecdotes, behind-the-scenes glimpses (if comfortable), and content that feels genuine. Avoid overly corporate or stiff language. The "EN IG VENDO DE TODO!!" is very direct and part of this authenticity.
• •Engage Actively and Personally: Respond to comments and DMs in a friendly, approachable manner that reinforces the personal brand connection. This builds community and trust.
• •Clear Call to Actions, Integrated Naturally: While being direct about sales (as seen in the TikTok bio), integrate calls to action smoothly within engaging content. For example, showing how a product is used in a real-life scenario before prompting a purchase.

Social Perception

Influencer/Online Personality, Source for Diverse Products, Engaging Content Creator

Copy Examples

• •Obsessed is an understatement! 😍✨ Your new go-to [Product Name] just dropped in the shop! I’ve been using this non-stop and WOW. 😉 Swipe up in stories to snag yours before it’s gone! You KNOW the good stuff sells out fast! 🛍️ #NewCollection #[ProductName] #MustHave #[YourBrandStyle]
• •My quick GRWM for a chill day out! ✌️ Featuring the [Product 1] for that glow and the [Product 2] for comfy-chic vibes. Seriously can’t get enough! What are your go-to’s? 👇 Shop these faves on my IG! Link in bio! #GRWM #OOTD #BeautyHacks #FashionFinds #DaanielaMarilynFinds
• •Image: Two different product options (e.g., two shades of a lipstick, two styles of an accessory). Text: Help me pick! Which [Product Category] are we vibing with today? 🤔 Left or Right? Tap to vote! ✨ Both linked if you can’t decide either! 😉 #StylePoll #FashionDilemma #ShopMyStyle
• •Subject: ✨ You deserve a little treat! ✨ Your next fave is waiting... Body: Hey gorgeous! Just a little reminder that you're amazing and deserve all the cute things. 😉 I've handpicked some fresh arrivals I know you'll LOVE. From a little sparkle to everyday essentials, find your next obsession. Click here to treat yourself! [Link to Shop] Happy Shopping! xo, Daaniela
• •Turn heads with our [Accessory Name]! 🤩 This isn't just an accessory; it's a whole mood. Perfect for leveling up your everyday look or adding that extra pop to your weekend 'fit. Super versatile and totally on-trend. Get ready for the 'OMG, where did you get that?!' questions! 😉 #TrendyAccessories #StatementPiece #StyleUpgrade