Brand Tone

professional, supportive, and community-oriented

Brand Values

• •Community and Collaboration
• •Quality and Accessibility
• •Support and Reliability
• •Innovation and Growth

Best Practices

• •Maintain a "For Us, By Us" Tone: Always communicate from the perspective of a fellow dental professional who understands the industry's unique challenges and needs.
• •Highlight Community and Support: Frame your products and services as solutions that empower and support the broader dental community.
• •Emphasize Canadian Roots: Consistently mention that products are shipped from Canadian warehouses to appeal to the local market and assure faster delivery.
• •Showcase Credibility Through Testimonials: Regularly feature reviews and endorsements from other dental professionals and institutions to build trust.
• •Be a Resource, Not Just a Retailer: Provide valuable content such as educational articles, industry news, and practice management tips to establish your brand as a go-to resource.

Social Perception

trustworthy and reliable supplier within the Canadian dental community

Copy Examples

• •By dentists, for dentists. We know what you need to keep your practice safe and efficient. Get high-quality, Canadian-shipped PPE without the high costs. Shop now.
• •Build your dream team. Our dental job board connects you with qualified professionals who share your passion for patient care. Post a job or find your next opportunity today.
• •Never stop learning. Access a wide range of courses from leading experts in dentistry. Elevate your practice with D2D CE. Enroll now.
• •What's the biggest challenge facing your practice today? Share with us in the comments. Let's support each other in finding solutions. #DentalCommunity
• •It started with a need to help our colleagues. Today, we're proud to be a comprehensive resource for dental professionals across Canada. From our clinic to yours, we've got your back.