Brand Tone

Informative & Expert, Customer-Focused & Welcoming, Established & Trustworthy, Value-Oriented, Passionate

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Customer Satisfaction
• •Variety & Selection
• •Elegance & Beauty
• •Sustainability

Best Practices

• •Prioritize 'Heritage' and 'Expertise': Consistently weave in the brand's long history, family ownership, and deep knowledge of rugs. Use phrases like 'decades of experience,' 'family tradition,' 'expertly curated,' and 'artisan-sourced.'
• •Balance 'Quality' with 'Value': While highlighting the premium nature of many rugs (especially hand-made and Persian), also reassure customers about 'affordable prices,' 'great savings,' and 'value.' Avoid sounding exclusively high-end or budget-only; strike a balance.
• •Maintain a Welcoming and Guiding Voice: Use inviting language. Position the brand as a helpful guide in the rug selection process. Phrases like 'let us help you find,' 'discover your perfect,' 'our experts are here to assist' will reinforce this.
• •Emphasize 'Artistry' and 'Transformation': Speak to the aesthetic and emotional impact of rugs. Use words like 'timeless beauty,' 'elegance,' 'transform your space,' 'works of art,' and 'captivate the senses.'
• •Ensure Clarity and Transparency: Especially given the mixed feedback on customer service, ensure all claims regarding shipping, returns, and product descriptions are clear, accurate, and easily accessible to build trust and manage expectations. This includes being upfront about potential variations in handmade items or colors as seen on screens.

Social Perception

Generally Positive with Some Concerns, Potential for Negative Experiences, Seen as a Large, Established Retailer, Association with Quality and Persian Rugs

Copy Examples

• •Headline: Discover Timeless Elegance. Explore Australia's Largest Collection of Authentic Persian & Artisan Rugs. Body: For over 30 years, our family has been dedicated to bringing the world's finest rugs to Australian homes. From hand-knotted masterpieces to contemporary designs, find unparalleled quality and value at Cyrus Rugs. Let our experts guide you.
• •Headline: More Than a Rug. It's a Legacy. Body: Each Cyrus Rug tells a story of heritage and craftsmanship. We source directly from skilled artisans, ensuring every piece offers lasting beauty and exceptional quality. Transform your space with a work of art that you'll cherish for generations. Visit our showroom or explore online.
• •Headline: Unbeatable Prices on Exquisite Rugs. Your Dream Floor Awaits. Body: Experience the Cyrus Rugs difference – where premium quality meets affordability. With thousands of designs, from traditional Persian to modern chic, and free delivery on orders over $250, styling your perfect room has never been easier.
• •Headline: Three Generations of Passion, Woven into Every Fibre. Body: At Cyrus Rugs, our family’s expertise ensures you receive not just a rug, but a piece of artistry backed by decades of knowledge. We believe in timeless beauty and exceptional value for every Australian home. Find your perfect match today.
• •Headline: The Art of a Beautiful Home Starts Underfoot. Body: Let Cyrus Rugs lay the foundation for your style. Our curated collection features hand-picked Persian, Oriental, and modern rugs designed to elevate any space. Friendly advice, expert quality, and Australia-wide shipping. What are you waiting for?