Brand Tone

professional, helpful, and product-focused

Brand Values

• •Quality & Durability
• •American Made
• •Customer Solutions & Utility
• •Direct & Fair Pricing
• •Reliability & Trust
• •Versatility & Customization

Best Practices

• •Prioritize Clarity and Conciseness: Focus on providing clear, straightforward information about products and their benefits. Avoid overly complex language; ensure the copy is easy to understand for both businesses and individual consumers.
• •Highlight "Made in the USA" Consistently: Where applicable, weave this value proposition into product descriptions, social media posts, and advertising. It’s a strong differentiator and resonates with a segment of the audience.
• •Emphasize Quality and Durability: Use descriptive words that convey the robustness and high-grade nature of the materials and construction (e.g., "premium-grade acrylic," "shatter-resistant," "built to last").
• •Maintain a Helpful and Solution-Oriented Approach: Frame product descriptions and content around how they solve a customer's problem or meet their needs (e.g., "Organize your brochures effectively," "Protect your collectibles with our clear cases").
• •Be Professional but Approachable: While maintaining a professional demeanor, especially on the main website and B2B communications, allow for slightly more engagement and a friendly touch on social media to build community and rapport. Respond to queries promptly and helpfully.

Social Perception

a reliable supplier of good quality acrylic products and display solutions

Copy Examples

• •Headline (Product Page for Custom Acrylic): Your Vision, Precisely Cut. Get High-Quality, American-Made Acrylic Sheets Tailored to Your Exact Needs.
• •Social Media Post (Instagram - showing a display stand in use): Elevate your products with our crystal-clear display stands. Durable, sleek, and proudly made in the USA. ✨ Shop direct and showcase your best! #SourceOneDisplays #MadeInUSA #RetailDisplay #AcrylicStand
• •Email Subject Line (for a promotion): Sturdy & Stylish Solutions: Save 15% on All American-Made Sign Holders!
• •About Us Snippet: Since 1998, Source One has been your trusted partner for premium displays and acrylic solutions. We're committed to American manufacturing, quality you can see, and service that supports your success. Discover the Source One difference.
• •Google Ad Headline & Description: Headline: Custom Acrylic Sheets | Source One Displays | Made in USA. Description: Get precision-cut acrylic, display cases & business supplies. Direct from manufacturer. Quality guaranteed. Order online!