Brand Tone

informative, professional, and caring

Brand Values

• •Quality and Efficacy
• •Specialization
• •Hair Health
• •Customer Empowerment/Education
• •Problem Solving

Best Practices

• •Educate, Don't Just Sell: Focus on providing valuable information about hair extension care, ingredients, and how the products address specific needs. This reinforces expertise and builds trust.
• •Use Clear and Precise Language: Avoid overly casual slang or jargon. Explain benefits and features in a way that is easy to understand, highlighting the science or specific ingredients where appropriate (e.g., "keratin-infused," "botanical extracts").
• •Maintain a Caring and Supportive Voice: Acknowledge the investment (time and money) customers make in their extensions. Position the brand as a partner in their hair care journey.
• •Emphasize Quality and Professionalism: Consistently mention the link to salon expertise (Glamour Locks) and the high-quality, carefully selected ingredients.
• •Focus on Solutions and Benefits: Clearly articulate how each product solves a specific problem or delivers a desired benefit for hair extension wearers (e.g., "eliminates buildup," "detangles and softens," "neutralizes yellow tones").

Social Perception

premium, salon-quality brand

Copy Examples

• •Headline: Extend the Life & Beauty of Your Hair Extensions. Body: Your extensions are an investment in your confidence. Our specialized, sulfate-free formulas are meticulously crafted to nourish, protect, and maintain the luxurious look and feel of your natural hair and extensions. Discover the Cuticle Lisse difference.
• •Headline: Finally, Frizz Control That Understands Your Curls (and Extensions!). Body: Embrace your gorgeous curls without the frizz. Our Keratin-infused line for curly hair and extensions provides essential moisture and smoothing, leaving your curls defined, bouncy, and beautifully manageable.
• •Headline: Oily Scalp? Healthy Extensions? Yes, It's Possible! Body: Our Botanical Hydrating Shampoo is expertly formulated to gently cleanse away excess oil and buildup without stripping essential moisture from your hair extensions. Keep your scalp refreshed and your extensions looking flawless.
• •Headline: The Secret to Salon-Fresh Extensions, Every Day. Body: Developed by hair extension experts, the Cuticle Lisse step-by-step care system ensures your extensions receive the precise nourishment they need, from gentle cleansing to deep conditioning and protective styling.
• •Headline: Invest in Your Hair's Future: Gentle Care for Lasting Glamour. Body: Cuticle Lisse products are free from harsh sulfates and parabens, offering a kind-to-hair approach that preserves the integrity and shine of your extensions. Because beautiful hair should also be healthy hair.