Brand Tone

Whimsical & Playful, Joyful & Happy, Creative & Artistic, Approachable & Friendly, Heartfelt & Connecting, Slightly Punny/Clever

Brand Values

• •Creativity
• •Joy & Positivity
• •Connection
• •Self-Expression & Authenticity
• •Inclusivity & Cultural Celebration
• •Community Engagement
• •Environmental Consciousness (emerging)

Best Practices

• •Embrace Whimsy and Playfulness: Use lighthearted language, imaginative descriptions, and a sense of fun. Don't be afraid to be a little quirky, especially when describing the characters and artwork.
• •Focus on Joy and Positivity: Ensure that the overall message is uplifting and aims to bring a smile to the reader's face. Words like "joy," "happy," "bright," "delight," and "magic" should be woven naturally into the copy.
• •Highlight Creativity and Connection: Emphasize how the products can spark imagination, foster connections between people, or help individuals express themselves. Talk about the art and the story behind it.
• •Be Authentic and Approachable: Write as if you're talking to a friend. Keep the language clear, genuine, and warm. Avoid overly formal or corporate jargon. The artist's personal touch and story are assets.
• •Incorporate a Touch of Cleverness (Where Appropriate): For specific products like the punny cards, lean into witty wordplay. However, ensure this cleverness still aligns with the overall joyful and kind-hearted nature of the brand, rather than being sarcastic or edgy in a negative way.

Social Perception

Positive & Uplifting, Artistic & Unique, Community-Oriented, Giftable & High Quality, Trustworthy & Customer-Focused

Copy Examples

• •Dive into delight! 🌊 Our newest little sea-dweller is here to add a splash of joy and a wave of wonder to your world. Stick this happy face on your laptop, water bottle, or anywhere that needs a little underwater magic! #ADuckAMuck #WhimsicalArt #JoyfulLiving #OceanFriends
• •More than just a card, it's a connection. ✨ Send a spark of joy, a burst of laughter, or a heartfelt hello with our playfully illustrated greetings. Because every message deserves a little magic. #HappyMail #CreativeConnections #ADuckAMuckCards
• •Spark their imagination! 🐙🎨 Transform your little one's room into a haven of creativity and joy with our bright and happy art prints. Perfect for inspiring big dreams and even bigger smiles! For busy parents who believe in the magic of a playful home. #KidsRoomDecor #WallArtForKids #CreativeKids #ADuckAMuckJoy
• •Say 'Thanks a Ton' (of fun!) with this quirky barbell card! 💪 Perfect for your gym buddy, awesome trainer, or anyone who appreciates a good giggle with their gratitude. Printed on high-quality cardstock, because your appreciation should feel as strong as their deadlift! #PunnyCards #FitnessFun #ThankYouNote #ADuckAMuck
• •Psst... Something Whimsical This Way Comes! ✨ Discover New Art & Gifts to Make You Smile!