Brand Tone

whimsical, joyful, creative, and friendly

Brand Values

• •Creativity & Inspiration
• •Joy & Playfulness
• •Connection
• •Individuality & Self-Expression
• •Inclusivity

Best Practices

• •Embrace Whimsy in Language: Use playful words, lighthearted descriptions, and a touch of humor where appropriate. Avoid overly formal or technical jargon.
• •Focus on Joy and Inspiration: Frame product descriptions and social media posts around the positive emotions and creative spark the items can bring to customers' lives.
• •Be Personable and Authentic: Share insights into the artist's process (as already done effectively), tell stories behind the designs, and engage with the audience in a friendly, approachable manner.
• •Visual Consistency: Ensure that all visual content (product photography, social media graphics, website design) aligns with the bright, colorful, and whimsical aesthetic of the artwork.
• •Highlight Connection and Shared Values: Regularly reiterate the brand's mission to connect people and foster creativity, and subtly weave in the values of inclusivity and self-expression.

Social Perception

Customers and the public generally perceive A Duck Amuck as a source of unique, charming, and high-quality artistic products. The artist, Erwin Ong, is seen as talented and providing good customer service. The brand is appreciated for its whimsical designs and positive messaging.

Copy Examples

• •Add a splash of joy to your little one's room! Our whimsical art prints are designed to spark imagination and create a space where creativity blossoms.
• •Life's too short for boring walls. Unleash your inner child with A Duck Amuck's playful collection of art and gifts – because every home deserves a touch of magic!
• •Looking for a unique gift that’ll make them smile? Our artist-designed cards and stationery are perfect for sharing heartfelt connections and a bit of whimsical fun.
• •From busy parent to creative hero! A Duck Amuck helps you fill your home with joy and inspiration, one delightful creature at a time. Explore our new arrivals!
• •Created with love by artist Erwin Ong, each piece from A Duck Amuck is more than just a product – it's an invitation to embrace the playful moments in everyday life.