Brand Tone

Fun, informal, nostalgic (Y2K era), approachable, and customer-centric.

Brand Values

• •Fun & Self-Expression: Offering 'funky' Y2K-inspired accessories that allow customers to express their unique style.
• •Customer-Centricity: Emphasizing fast shipping, easy payment, and good customer service.
• •Sustainability: Taking steps towards eco-friendly practices with compostable packaging and soy inks.
• •Handmade/Unique Quality: Highlighting the handmade aspect of many pieces.
• •Woman-Owned Business: Showcasing the brand as a woman-owned enterprise.

Best Practices

• •Showcase brand values naturally: Weave in mentions of being woman-owned, handmade aspects, and sustainability efforts in a way that feels authentic and reinforces the brand's positive identity.
• •Maintain informal and approachable language, using emojis and casual expressions.
• •Consistently reference the Y2K aesthetic through relevant keywords and visual elements.
• •Emphasize customer-centricity by highlighting fast shipping, easy payment options, and positive customer service experiences.
• •Use playful product names and descriptions that evoke a sense of fun and nostalgia.

Social Perception

Trendy, affordable, cute Y2K accessories with a positive and lighthearted image and a community feel.

Copy Examples

• •Retro-Cute Design – Bright, bold daisy flowers that scream fun!
• •Zero heaviness, all good vibes.
• •Local babes deserve it!
• •Thousands of Happy Cutesy2k Babes Rocking Them Already.
• •😉 Shop now and get FREE AUS shipping over $70!