Brand Tone

Inclusive, Affirming, Friendly, Relatable, Humorous, Empowering, Positive, Direct, Clear

Brand Values

• •Inclusivity and Representation
• •Love in All Its Forms
• •Community Support and Safe Space
• •Authenticity
• •Consciousness Raising and Positivity
• •Customer Focus

Best Practices

• •Avoid assumptions about relationship structures or identities.
• •Show that the brand genuinely 'gets it.'
• •Even when acknowledging difficulties (like lack of representation), frame it from a solutions-oriented, positive perspective.
• •Let the founders' passion shine through.
• •This clarity builds trust and resonates with the target audience looking for a brand that truly represents them.

Social Perception

Positive within Target Niche, Seen as Filling a Need, Supportive and Understanding

Copy Examples

• •Because every love deserves to be celebrated.
• •Unique Cards & Gifts for the Polyamory & LGBTQ+ Communities.
• •#PolyamoryPride #LGBTQLove #Inclusivity #ShopSmall
• •My partner thought this was so funny and loved it!!
• •Be a polyamorous superhero!