Brand Tone

Scientific & Informative, Caring & Empathetic, Professional & Credible

Brand Values

• •Efficacy
• •Scientific Validation
• •Problem-Solving
• •Customer Well-being
• •Quality

Best Practices

• •Prioritize Scientific Accuracy and Transparency: Always back up claims with facts
• •Mention specific technologies or research where appropriate (like the quadruple fermentation)
• •Emphasize the origin story: Provide a good foundation for building trust
• •Highlight user-generated content to build community and showcase real users
• •Maintain a caring and empathetic tone by addressing the emotional impact of skin issues and offering solutions for 'every woman'

Social Perception

A trusted skincare brand that uses scientific research and development to create effective solutions for various skin concerns. Perceived as caring and empathetic, providing premium products to help customers achieve healthy skin and address emotional well-being.

Copy Examples

• •Our Fine Research Skincare Series is meticulously formulated to target dryness and sensitivity at its source, reinforcing your skin's natural barrier layer by layer.
• •It all started with a simple observation and a passion for effective solutions.
• •Our Anti-Acne Freeze-dried Powder Set leverages exclusive patented technology to suppress acne at the source, offering a non-irritating solution for clearer, calmer skin.
• •Join Cute-Go Rewards today!
• •Tag us in your posts!