Brand Tone

Helpful and Informative, Customer-focused and Supportive, Enthusiast-friendly/Community-oriented, Straightforward and Reliable, Approachable

Brand Values

• •Quality Products
• •Customer Satisfaction
• •Accessibility and Support
• •Community Engagement (potential)
• •Fairness and Transparency

Best Practices

• •Understand Your Audience Deeply: Continuously engage with the custom keyboard community (forums, social media if applicable) to understand their language, pain points, and what excites them. Use terminology that resonates ("endgame," "thock," "clack") authentically.
• •Prioritize Helpfulness and Education: Frame copy around solving problems and providing guidance. Whether it's product descriptions, blog posts, or FAQs, aim to empower the customer with knowledge, reinforcing the "Supportive" and "Informative" aspects of the tone.
• •Be Transparent and Honest: If there are stock issues, delays, or product nuances, communicate clearly and proactively. This builds on the "Straightforward" and "Reliable" tone seen in customer experiences.
• •Inject Enthusiasm (Authentically): Let genuine passion for mechanical keyboards shine through. Use descriptive language that conveys the tactile and auditory satisfaction of the products, appealing to the "Enthusiast-friendly" aspect. Avoid overly corporate or sterile language.
• •Develop a Simple Brand Voice Guide: Even a one-page guide outlining key tone words (e.g., Helpful, Enthusiast-Focused, Reliable, Approachable, UK-Proud), preferred terminology, and things to avoid can help ensure anyone writing copy stays consistent. Regularly review and update it.

Social Perception

Positive (among direct customers), Niche Specialist, UK-Based Resource, Generally Low Broader Online Visibility (beyond their own site)

Copy Examples

• •Headline (Website Banner/Ad): "Your UK Hub for Custom Keyboard Builds. Quality Parts, Expert Support. Start Your Journey Today."
• •Product Description Snippet (for a new switch): "Unlock your perfect typing feel. These [Switch Name] offer a [describe characteristic - e.g., crisp tactile bump/smooth linear travel], and we've got all the details and community insights on our blog to help you choose. Questions? We're just an email away!"
• •About Us Page Excerpt: "More than just parts, we're passionate about the perfect keystroke. Custom Keyboards UK was born from a love for the craft, and we're here to support your build every step of the way – from your first mod to your endgame board. We believe in fair prices, fantastic service, and helping you navigate the rewarding 'rabbit hole' of custom mechs."
• •Social Media Post (if they were to increase activity): "What's on your build bench this weekend? We love seeing your projects! Share your progress or ask us anything about getting started. #CustomKeyboardsUK #MechanicalKeyboard #UKKeyboards"
• •Email Signature/Customer Service Closing: "Happy Building! If there’s anything else you need, from tech specs to troubleshooting, we’re here to help. The Team @ Custom Keyboards UK."