Brand Tone

Heartfelt, Friendly, Creative, Celebratory, Inspiring

Brand Values

• •Personalization & Individuality
• •Connection & Relationships
• •Quality & Craftsmanship
• •Customer Happiness
• •Thoughtfulness & Meaning

Best Practices

• •Use terms like 'thoughtfully crafted', 'unique design', 'personal touch'.
• •Leverage customer testimonials effectively by extracting phrases that tell a story.
• •Highlight the emotional connection and meaningfulness of the gifts.
• •Emphasize the ability to personalize and customize products.
• •Incorporate calls to action related to upcoming holidays or occasions, e.g., 'Shop Now for [Upcoming Holiday/Occasion]!'

Social Perception

Trusted for Meaningful Gifts, Appreciation for Creativity, Positive Customer Experiences

Copy Examples

• •Express Yourself, Celebrate Others – Unique Gifts Made for Every Occasion.
• •Crafted with care, designed to be meaningful reminders of love, friendship, or family ties.
• •Celebrate the connections that matter most with a heartfelt keepsake.
• •Show them you care with a meaningful reminder of your love.
• •Turn separate photos into a cherished family portrait.