Brand Tone

Emotional and Heartfelt, Friendly and Approachable, Gift-Oriented and Celebratory, Playful (especially on TikTok)

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Family and Relationships
• •Making Memories
• •Customer Expression

Best Practices

• •Focus on "Feeling": Always circle back to the emotion behind the product. Use words that evoke warmth, love, joy, nostalgia, and connection. Instead of just describing features, describe the feeling the product will give the recipient or the giver.
• •Emphasize "Personalization as a Story": Frame the customization process not just as adding a name or photo, but as telling a unique story or capturing a special bond. Use phrases like "your unique story," "a gift as unique as they are," "tell their story."
• •Use "You" and "Your Loved Ones": Address the customer directly and frequently mention the recipient (e.g., "your mom," "your best friend," "the perfect gift for him/her"). This makes the message more personal and relatable.
• •Highlight the "Gift" Aspect: Consistently position products as ideal gifts for specific occasions or relationships. Use language associated with gift-giving, celebration, and appreciation (e.g., "the perfect surprise," "show them you care," "celebrate your bond").
• •Maintain a Warm and Approachable Voice: Even in product descriptions or FAQs, keep the language friendly, simple, and easy to understand. Avoid overly technical jargon. On social media, engage with comments in a consistently warm and helpful manner.

Social Perception

Appreciation for Customization, Desire for Sentimental Value, Expectations of Quality and Service, Mixed Reliability

Copy Examples

• •Capture the night your stars aligned. ✨ Design a unique star map blanket with the date and place that means everything. A gift that wraps them in love, every single night. Create your forever moment.
• •Wear your heart on your sleeve, and your best friend on your hoodie! 🐾 Turn your favorite pet photo into a custom portrait masterpiece. The coziest way to keep them close, always. Gift a hug they can wear.
• •Words from the heart, beautifully bottled. Fill this custom jar with all the reasons you love them, creating a keepsake they'll treasure forever. The most personal gift, straight from your soul to theirs.
• •Celebrate the legacy of love. Our custom 'Family Name Established' t-shirt is more than apparel; it's a badge of honor, a story woven in thread. Perfect for family reunions or just because. Wear your story, together.
• •Beyond the ordinary, beyond the expected. At Customifeel, we help you craft gifts that speak volumes, turning precious memories and heartfelt emotions into tangible tokens of love. Give a gift that truly feels like them. What will you create today?