Brand Tone

Flexible and adaptive, balancing a Friendly, Creative, and Celebratory tone for B2C with a Professional, Reliable, and Solution-Oriented tone for B2B.

Brand Values

• •Creativity and Personalization
• •Quality
• •Customer Satisfaction
• •Reliability
• •Versatility

Best Practices

• •Segment Your Voice: Clearly distinguish between the B2C and B2B tones. Use a fun, emotional, and celebratory voice for personal gift-givers on platforms like Instagram and TikTok. Adopt a professional, reliable, and value-driven voice for corporate audiences on LinkedIn and in B2B email marketing.
• •Focus on the "Why," Not Just the "What": Instead of just saying "we print t-shirts," frame the narrative around the outcome. For B2C, it's about "creating memories" or "the perfect gift." For B2B, it's about "strengthening your brand" or "showing appreciation."
• •Leverage Social Proof and Urgency: Incorporate snippets of customer reviews and testimonials into your copy ("Our customers love our quality!"). For promotions, use time-sensitive language like "Order by [Date] for holiday delivery" to encourage immediate action.
• •Keep It Simple and Empowering: Emphasize how easy it is for anyone to be a designer with your tools. Use clear, action-oriented language like "Create Your Own," "Upload Your Design," and "Get Started in Minutes." This empowers the user and reduces hesitation.
• •Be Visually Descriptive: In your copy, help the customer imagine the final product. Use words that evoke quality and sensory details, such as "vibrant prints," "soft, comfortable fabric," and "durable, glossy finish" for mugs. This builds desire and reinforces the brand's commitment to quality.

Social Perception

Viewed as a go-to for custom, meaningful gifts, a trusted local printer for high-quality and affordable products, and a helpful and accommodating service provider.

Copy Examples

• •Make their next birthday unforgettable! ✨ From hilarious inside jokes to their favorite movie quotes, design a gift that’s 100% *them*. Stop scrolling for generic presents and start creating something special. Tap the link in our bio to design your own tee or mug today! #Customania #PersonalizedGifts #BirthdayShirt #DubaiGifts #MadeInUAE
• •The Perfect Holiday Gift Awaits! Create lasting memories this season with matching custom apparel for the whole family! Our easy-to-use design tool lets you add your own photos, text, and festive designs. Fast, local delivery across the UAE. Order now to get it in time for the celebration! #CustomGifts #FamilyTshirts #EidMubarak #UAENationalDay #Dubai
• •Elevate your corporate gifting strategy. At Customania.ae, we provide high-quality, branded merchandise that leaves a lasting impression on clients and employees. From welcome kits to event giveaways, our reliable service and competitive pricing for bulk orders make us the trusted partner for businesses across the UAE. Let's discuss your branding needs. #CorporateGifts #BrandedMerchandise #EmployeeAppreciation #BusinessGifts #DubaiBusiness
• •From your screen to your wardrobe 👕🔥 That feeling when the design hits just right. What would you print? 👀 #TshirtPrinting #CustomClothing #TikTokMadeMeBuyIt #Dubai #SmallBusiness
• •✨ Your Vision, Our Quality | Create Your Custom Order Today!