Brand Tone

Aspirational & Elegant, Approachable & Customer-Focused, Informative & Expert, Modern & Innovative

Brand Values

• •Quality & Craftsmanship
• •Design & Aesthetics
• •Customer Satisfaction
• •Accessibility
• •Innovation & Growth
• •Functionality & Comfort

Best Practices

• •Always Emphasize "Made in Italy" / "European Craftsmanship"
• •Balance Aspiration with Accessibility
• •Focus on Solutions and Lifestyle
• •Maintain a Confident and Knowledgeable Voice
• •Ensure Consistency Across All Channels

Social Perception

Positive, Mixed (Product Specific), Emerging & Growing, Collaborative

Copy Examples

• •Italian Design, Crafted for Your Life. Discover Divani.store – Where European quality meets personalized comfort. Explore our collection.
• •Indulge in the Art of Relaxation. Our [Sofa Name] sofa, handcrafted in Europe, blends timeless Italian elegance with modern functionality. Customize yours today for a perfect fit, backed by a 5-year warranty and free white-glove delivery.
• •Transform your living space into a sanctuary of style. ✨ Our artisans pour passion into every stitch, ensuring your Divani.store piece is not just furniture, but a statement of quality and Italian design. #DivaniStore #ItalianDesign #HandmadeFurniture #LuxuryHome #InteriorInspo
• •From a rich heritage of Italian craftsmanship to your modern home. Divani.store was born from a 40-year family legacy of sofa making, now reimagined for today’s design-conscious and savvy shopper. We bring you authentic Made in Italy quality at accessible prices, direct to your door.
• •Be the First to Experience La Dolce Vita. Explore the new collection at Divani.store – innovative designs, luxurious materials, and the unparalleled comfort you deserve. Plus, enjoy complimentary design consultation for a limited time.