Brand Tone

Innovative & Problem-Solving, Health-Conscious & Reassuring, Simple & Convenient, Eco-Conscious (Subtle), Direct & Benefit-Oriented

Brand Values

• •Innovation
• •Effectiveness & Health
• •Simplicity & User-Friendliness
• •Sustainability (Implied)
• •Quality & Reliability

Best Practices

• •Highlight the electricity-free operation and patented technology.
• •Focus on eliminating odors, germs, and allergens for a health-conscious appeal.
• •Emphasize the simplicity and convenience of the product.
• •Subtly mention the use of recyclable materials to reinforce the eco-conscious aspect.
• •Use direct, benefit-oriented language to clearly convey the product's value proposition.

Social Perception

Generally positive for niche applications like odor removal in cars, but with mixed results reported for strong or persistent odors. Credibility is enhanced by media mentions.

Copy Examples

• •Curve: The world's first car air purifier that works without electricity.
• •Eliminate odors, germs, viruses, and bacteria with Curve's patented technology.
• •Easy and cordless installation for clean air on the go.
• •Sustainable and recyclable materials for an environmentally conscious choice.
• •Unpleasant odours? Curve provides the solution for hygienically clean surfaces and clean air.