Brand Tone

Empowering, Supportive & Understanding, Positive & Body-Positive, Friendly & Approachable

Brand Values

• •Inclusivity & Body Positivity
• •Comfort & Quality
• •Confidence & Empowerment
• •Style & Modernity

Best Practices

• •Always Center the Customer's Feelings: Use language that evokes positive emotions like confidence, comfort, and empowerment. Focus on how the product makes *her* feel.
• •Emphasize Inclusivity and Understanding: Consistently use positive and affirming language about different body shapes and sizes. Avoid terms that could be perceived as shaming or exclusionary.
• •Be Authentic and Relatable: Speak to the real-life needs and desires of plus-size women regarding lingerie (e.g., the search for both comfort and style).
• •Highlight Solutions and Benefits, Not Just Features: Instead of just saying "wide straps," explain "wide, cushioned straps for superior shoulder comfort and no-slip support." Connect product features directly to the customer's experience of comfort and confidence.
• •Maintain a Positive and Uplifting Voice: Even when discussing challenges (like finding a good fit), frame it from a solutions-oriented and optimistic perspective. The overall message should always be one of celebration and support.

Social Perception

Positive, focusing on comfort, fit, and empowerment. However, this is a very limited sample.

Copy Examples

• •Headline: Embrace Your Curves. Experience Unmatched Comfort & Style. Body: At Curvaluxe, we believe every woman deserves lingerie that makes her feel incredible. Discover our collection, designed to celebrate your shape with the perfect blend of support and chic design. Feel confident, feel beautiful, feel you.
• •Product Ad (for a wireless bra): Wave goodbye to digging wires, hello to blissful support! Our new wireless bra is engineered for your comfort, hugging your curves in all the right places. Freedom and confidence, all day long.
• •Email Subject: You Deserve Lingerie That Loves You Back. Body: Tired of compromising style for comfort? Or comfort for fit? Curvaluxe brings you stunning lingerie that’s thoughtfully designed for your beautiful curves. It’s time to feel empowered from the inside out.
• •Social Media Post (if active): Confidence looks gorgeous on you! ✨ Our latest collection is here to prove that style and support can go hand-in-hand, no matter your size. #CurvaluxeConfidence #BodyPositiveLingerie #PlusSizePerfection
• •Website Banner: Curvaluxe: Where Comfort Meets Curves. Shop lingerie that’s designed to empower and uplift.