Brand Tone

enthusiastic, whimsical, and community-focused

Brand Values

• •Passion for Collectibles
• •Curiosity and Discovery
• •Quality and Curation
• •Community Building
• •Customer Satisfaction & Joy

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key personality traits (e.g., whimsical, enthusiastic, caring), preferred vocabulary (e.g., "treasure," "magic," "discover," "extraordinary"), and phrases to avoid.
• •Storytelling Over Selling: Focus on the "story" and "magic" behind each collectible, not just its features. Emphasize the joy of collecting and discovery.
• •Community Engagement: Use inclusive language ("our family," "fellow collectors"). Encourage interaction and sharing of collections to reinforce the community value.
• •Consistent Visuals: Ensure that imagery used alongside copy (on the website, social media) also reflects the whimsical, curated, and quality-focused nature of the brand.
• •Train All Communicators: Ensure anyone writing copy—whether for the website, social media, or customer service—understands and can consistently apply the brand's tone and values. Regularly review content for consistency.

Social Perception

a dedicated and passionate source for unique collectibles, fostering a welcoming community for enthusiasts

Copy Examples

• •Headline: Unlock a World of Wonder: Your Next Treasure Awaits! Body: Dive into Curiosity Collections and discover handpicked BJD dolls, enchanting plushies, and the thrilling surprise of our latest blind box arrivals. What magical find will you uncover today?
• •Social Media Post (Image of a new BJD doll): Caption: Meet the newest member of our family! ✨ This stunning BJD doll is more than just a collectible; it's a story waiting to be told. Crafted with passion, curated for you. Find your spark at Curiosity Collections. #BJDolls #CollectibleJoy #CuriosityCollections
• •Email Subject: A Little Box of Magic, Delivered to Your Door! Body: Get ready to ignite your curiosity! Our new collection of blind box toys has just landed, each one holding a delightful secret. Perfect for seasoned collectors and the newly curious. Let the unboxing adventures begin!
• •Product Description Snippet (for a plushie): Text: More than just a plushie, it's a huggable piece of extraordinary! Lovingly selected for its unique charm and quality, this friend is ready to bring endless joy and a touch of magic to your collection.
• •Website Banner: Fuel Your Passion. Spark Your Curiosity. Welcome to the Collectors' Community.