Brand Tone

professional, supportive, and innovative

Brand Values

• •Integrity: Being honest, transparent, and respectful.
• •Positivity/Resiliency: Creating positive energy, empowering others, seeking solutions, and rising to challenges.
• •Growth/Curiosity: Committing to innovation, science, and continuous learning.
• •Accountability: Taking ownership and following through on commitments.
• •Collaboration: Listening, engaging, and partnering with empathy.
• •Caring: Derived from "cura," this value is central to their rebranding and reflects their commitment to dental professionals and their patients. They aim to "inspire, renew & elevate passion" in dental careers.

Best Practices

• •Emphasize Partnership & Support: Use collaborative language ("we partner with you," "together we can") and highlight how Curion supports dental professionals in achieving their goals and finding joy in their work.
• •Lead with Expertise & Innovation: Clearly communicate the benefits of curated, evidence-based products and new technologies. Use confident and knowledgeable language without being overly technical, unless targeting a highly specialized audience segment.
• •Maintain a Human-Centric & Caring Voice: Reflect the "cura" (care) in Curion. Address the needs and challenges of dental professionals with empathy and understanding. Share stories or testimonials (if available) that highlight positive impacts.
• •Be Authentic and Transparent: Align messaging with the core values of integrity and honesty. Provide clear information about products, services, and company practices.
• •Inspire and Empower: Use language that motivates and uplifts dental professionals. Focus on the positive impact they can have on patient care with the right tools and support from Curion.

Social Perception

Professional & Trusted Partner, Customer-Centric, Innovative, Educational, Community Engagement

Copy Examples

• •Headline (Website/Ad): "Elevate Your Practice. Experience the Curion Difference: Expertly Curated Dental Solutions & Unwavering Support."
• •Social Media Post (Instagram/Facebook): "Rediscover the joy in dentistry! ✨ At Curion, we're passionate about empowering Canadian dental professionals with innovative products and the knowledge to match. Let's partner to create healthier smiles, together. #CurionDental #DentalInnovation #CanadianDentists #DentalJoy"
• •Product Description Snippet (Loop LED Curing Light): "Precision. Performance. Peace of Mind. The Loop™ LED Curing Light, exclusively from Curion, delivers optimal, consistent cures every time. Invest in technology that supports your expertise. Learn more and see it in action! [Link]"
• •Email Subject Line (Newsletter): "Curion Connect: New Insights, Exclusive Products & upcoming CE Opportunities Just For You!"
• •LinkedIn Company Update: "Curion is committed to advancing Canadian dentistry through integrity, innovation, and collaboration. We're proud to partner with leading global brands to bring you evidence-based solutions that make a real difference in your practice and for your patients. Discover our curated portfolio: [Link]"