Brand Tone

Aspirational, confident, and quality-focused, blending sophisticated elegance for website/Instagram with a playful, direct approach for TikTok, making it both upscale and accessible.

Brand Values

• •Quality and Durability
• •Timeless Style
• •Accessibility
• •Customer-Centricity

Best Practices

• •Always anchor the product's beauty to its core value proposition: it is waterproof, non-tarnish, and hypoallergenic, as this is the key differentiator.
• •Balance elegant and everyday language: Use sophisticated language for brand-level messaging and more relatable, benefit-driven language for social media and ads.
• •Continuously leverage user-generated content and testimonials, as customer voices like 'I've had mine for over a year and it's still perfect' are highly powerful.
• •Frame copy around the confidence the jewelry gives the wearer, using active, empowering phrases like 'Made for the Spotlight' or 'You deserve new rings'.
• •Maintain platform-specific nuances: Keep a sophisticated tone for Instagram/website but embrace a playful, trend-driven, and direct voice for TikTok to engage effectively.

Social Perception

Curioclass is perceived very positively by its customer base, particularly for its product quality and resistance to tarnishing and water damage. Customers view it as a reliable, trustworthy, and affordable source for beautiful, long-lasting jewelry, validating its promises of quality and durability.

Copy Examples

• •Life isn't always predictable. Your jewelry should be. Our waterproof pieces are designed for every moment, rain or shine. #Curioclass #WaterproofJewellery #EverydayElegance
• •POV: You finally found rings that won't ghost you after a week. Commitment issues? Not with our non-tarnish rings. Stack 'em, swim in 'em, live in 'em. ✨ #Curioclass #TarnishFree #JewelryThatLasts #RingStack
• •The Last Everyday Jewelry You'll Ever Need. Tired of jewelry that loses its shine? Curioclass offers timeless, durable, and hypoallergenic pieces designed for your real life. Made with high-polish, 18ct gold-dipped steel. Shop the collection now and discover the difference.
• •Still sparkling. See the pieces our customers have loved for over a year.
• •Sleek. Strong. Stunning. Life-proof jewelry designed to keep up with you. Discover pieces that never fade.