Brand Tone

Personal, Passionate, Customer-Centric, Approachable, Creative, Inspiring, Helpful, and Guiding

Brand Values

• •Creativity
• •Customer Satisfaction
• •Personalization/Customization
• •Quality and Style
• •Family/Personal Touch

Best Practices

• •Develop a "Brand Voice Chart": Document key tone characteristics (e.g., Passionate, Approachable, Creative, Helpful), with "do's and don'ts" for word choices and phrasing. For example, *Do: Use warm, inviting language. Don't: Use overly formal or technical jargon unless explaining product specifics clearly.*
• •Tell Your Story (and Your Customers' Stories): Consistently weave elements of the brand's origin and passion into copy where appropriate (like the "Our Story" page). Encourage customers to share how they've used the products, and feature these (with permission) to reinforce the "reflect your style" value.
• •Focus on "Love" and Connection: Continue using words that evoke positive emotion and the brand's desire for customers to be happy with their choices, echoing the sentiment "It's your walls, you have to love it!"
• •Write Like You're Talking to a Friend (Who Needs Decor Advice): Maintain an approachable, helpful, and enthusiastic style. Avoid overly "salesy" language, instead focusing on guiding and inspiring the customer.
• •Ensure Consistency Across All Touchpoints: From website copy and product descriptions to any future email marketing or (if developed) social media posts, ensure the tone remains consistent. Regularly review content to check it aligns with the established voice.

Social Perception

The perception is likely shaped primarily by direct interaction with their website and customer service. Customers who find their "Our Story" page may perceive the brand as authentic, passionate, and family-oriented. The emphasis on a "custom approach" and ensuring clients "love" their products could lead to a perception of a caring and dedicated service among those who engage with them. Without more external data points, the social perception is largely insular and based on the brand's self-presentation.

Copy Examples

• •Your Walls, Your Story, Beautifully Told. Discover hand-picked, on-trend wallpapers, murals, and decals, curated with love to help you create a space that truly feels like home.
• •From a spark of creativity to a family passion. At Curated Walls, we believe everyone deserves a home that reflects their unique style. We're here to help you find the perfect pieces you'll love for years to come, because your walls should be as individual as you are.
• •Transform Your Room, Ignite Your Imagination. Our mural collection is more than just wall coverings; they're conversation starters, mood setters, and windows to worlds you'll adore. Let's find the perfect scene to bring your vision to life.
• •A Little Inspiration for Your Walls (and a Treat Inside!)
• •Let's Create Your Dream Wall!