Brand Tone

Aspirational, comforting, and experiential with a focus on premium quality.

Brand Values

• •Quality
• •Customer Satisfaction
• •Experience
• •Freshness & Craftsmanship
• •Variety & Accessibility

Best Practices

• •Focus on the sensory experience of coffee consumption, emphasizing the 'lush-ous' feeling and comfort.
• •Clearly communicate the freshness and premium quality of the coffee beans.
• •Showcase the variety of coffee options available to cater to different customer preferences.
• •Emphasize the brand's commitment to customer satisfaction and reliable service.
• •Highlight how Cuplush Coffee helps them 'start your day the LUSH way,' 'power through an afternoon,' or find a 'moment of respite.'

Social Perception

Customers perceive Cuplush Coffee positively, viewing it as providing high-quality, fresh-tasting coffee that is superior to store-bought alternatives, offered at good value with reliable service.

Copy Examples

• •Start your day the LUSH way!
• •Experience satisfaction in every LUSH sip.
• •Wake up to something new with Cuplush Coffee.
• •Crafted premium coffee, sourced worldwide and roasted by expert coffee purveyors.
• •Embracing the Ritual: The Essence of Drinking Coffee from a Mug.