Brand Tone

youthful, trendy, and friendly

Brand Values

• •Self-Expression & Individuality: Cupid Cases believes a phone case is more than just an accessory—it's a way to express your unique personality and style.
• •Aesthetic & Trendsetting Designs: They focus on offering aesthetic, trendsetting designs. Their product range includes floral, animal print, heart, and bow designs, often tagged with terms like coquette and scandi.
• •Quality & Protection: While emphasizing style, they also highlight the protective nature of their cases, designed to safeguard phones from everyday drops and scratches with features like raised edges.
• •Accessibility & Inclusivity: They aim to make their cases available for a range of phone models (iPhone, Samsung, Google Pixel) and offer worldwide shipping.
• •Customer Satisfaction: Offering perks like buy 2 get 1 free and a student discount suggests a focus on customer value. They also state having 10,000+ happy customers.
• •Eco-Friendly Production: Cupid Cases states that their cases are made-to-order to reduce plastic waste.

Best Practices

• •Stay Youthful & Playful: Use contemporary language, relevant emojis, and a lighthearted approach in all communications.
• •Emphasize Individuality: Frame products as tools for self-expression and celebrating personal style.
• •Highlight Trends & Aesthetics: Showcase the stylish and fashionable nature of the cases, using popular aesthetic keywords where appropriate.
• •Be Engaging & Friendly: Interact with the audience in a conversational and approachable manner on social media. Respond to comments and messages with the brand's characteristic warmth.
• •Visual Consistency: Ensure that all visual content (product photography, social media graphics) aligns with the trendy, vibrant, and aesthetically pleasing brand image.

Social Perception

Customers generally perceive Cupid Cases positively, often praising the cute and unique designs, as well as the quality of the cases. The brand is seen as a provider of fashionable phone accessories that allow for personal expression.

Copy Examples

• •Your vibe, your case. ✨ Express every shade of you with Cupid Cases. #CupidCases #PhoneCase #Aesthetic
• •Don't just protect your phone, dress it up! 💖 Find your perfect match from our latest collection. Link in bio! #StyleAndProtection #TrendyTech
• •Life's too short for boring phone cases. 😉 Make a statement with Cupid Cases. What's your phone wearing today? #UniqueDesigns #PhoneFashion
• •Obsessed is an understatement. 😍 Our new [Pattern Name, e.g., 'Ballet Bow'] case is here to make your phone the cutest accessory. Shop now! #NewDrop #MustHave
• •Spotted: Your new favorite phone case. ☁️ Quality protection meets dreamy designs at CupidCases.com. #PhoneGlowUp #CupidStyle