Brand Tone

Elevated and Appreciative, Joyful and Experiential, Functional and Reassuring, Descriptive and Evocative

Brand Values

• •Quality and Craftsmanship
• •Innovation and Design
• •Functionality and Practicality
• •Aesthetics and Joy
• •Customer Focus
• •Responsibility

Best Practices

• •Balance Aesthetics with Functionality: Ensure copy highlights both the beautiful design ("meticulously designed," "art with functionality") and the practical benefits ("durable," "heat-retention").
• •Use Evocative and Quality-Focused Language: Employ descriptive adjectives that speak to the craftsmanship, materials, and unique features of the products (e.g., "luxurious style," "retro charm," "high-quality clay").
• •Maintain Consistency Across All Touchpoints: Ensure the defined tone is applied uniformly across the website, product descriptions, any future social media, email communications, and customer service interactions.
• •Emphasize the emotional connection: Connect the product with positive emotions and experiences.
• •Address practicality: Clearly communicate practical benefits, such as durability and special features.

Social Perception

A brand that is perceived as valuing quality, design, customer satisfaction, and creating a joyful drinking experience.

Copy Examples

• •"Joy in Every Sip"
• •"Meticulously designed"
• •"Exquisitely designed"
• •"Art with functionality"
• •"Make every sip a special experience"