Brand Tone

Educational & Informative, Approachable & Welcoming, Advocacy & Destigmatization, Wellness-Oriented & Positive, Community-Focused

Brand Values

• •Education
• •Quality
• •Destigmatization & Normalization
• •Wellness & Health
• •Transparency
• •Culture

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "knowledgeable friend," "calm educator"), "do's and don'ts" for language, and a list of preferred terminology (e.g., using "wellness" over "treatment," "cannabis" vs. "marijuana" when appropriate for CBD context).
• •Prioritize Education Over Hard Selling: Consistently lead with valuable information, insights, and answers to common questions. Frame products as solutions that emerge from understanding, rather than just items for sale.
• •Maintain an Inclusive and Empathetic Lexicon: Use language that is welcoming to newcomers and avoids jargon where possible, or explains it clearly. Acknowledge potential concerns or misconceptions about CBD with understanding.
• •Champion the "Cultura": Actively use and reinforce the concept of "cultura" by highlighting community stories (if available), user-generated content (with permission), and fostering dialogue that breaks down stigmas.
• •Regularly Audit Content: Periodically review all existing and new copy across all platforms (website, social media, emails, ads) to ensure it aligns with the established tone and values. This helps catch any deviations and maintain consistency.

Social Perception

Based on their owned media (website, Facebook, Instagram), Cultura CBD is likely perceived by its audience as a knowledgeable and trustworthy source for CBD information and products. The emphasis on education and destigmatization probably resonates well with individuals new to CBD or those looking to understand it better before purchasing. They are likely seen as advocates for informed CBD use rather than just a sales-driven entity. The consistent, clean branding across platforms suggests professionalism and reliability. The "Cultura" aspect implies an effort to connect with a community that is open-minded and interested in the evolving understanding and acceptance of cannabis-derived products.

Copy Examples

• •Headline (Website/Blog): "Unlock the World of CBD: Your Guide to a Balanced Wellness Journey."
• •Social Media Post (Instagram/Facebook): "Curious about how CBD can fit into your daily routine? 🤔 We believe in empowering you with knowledge, not just products. Explore our latest blog post on demystifying CBD dosage. Link in bio! #CulturaCBD #CBDeducation #WellnessJourney #AskUsAnything"
• •Product Description Snippet (for an oil): "Embrace tranquility. Our premium CBD oil is crafted to support your well-being, helping you navigate life's stresses with a sense of calm. Learn more about its natural benefits and how it's changing the culture around self-care."
• •Email Subject Line: "It's Time to Talk CBD: Join the Cultura Conversation."
• •About Us Snippet: "At Cultura CBD, we're more than just a store; we're a movement. We're dedicated to breaking down old stigmas and building a new understanding of cannabis through education, quality products, and open conversation. Join our cultura."