Brand Tone

Heartfelt & Loving, Comforting & Soothing, Personal & Unique, Professional & Experienced, Magical & Joyful

Brand Values

• •Emotional Connection: Creating products that foster a closer bond between parents/loved ones and children.
• •Personalization & Individuality: Celebrating each child's uniqueness through custom-made songs.
• •Comfort & Security: Providing soothing experiences that help children feel safe, loved, and sleep better.
• •Quality & Expertise: Delivering professionally crafted musical products.

Best Practices

• •Emphasize Connection and Memories: Frame the product not just as a song, but as a tool for bonding, creating special moments, and lasting memories.
• •Show, Don't Just Tell, the Magic: Use storytelling or testimonials (even short snippets) that describe the positive emotional impact on the child and family, like 'imagine their eyes lighting up.'
• •Highlight the personalization aspect: Focus on how the song is custom-made for each child, featuring their name and favorite things.
• •Incorporate sensory language: Use words that evoke a sense of comfort, warmth, and peace to create a soothing atmosphere.
• •Focus on the benefits of better sleep: Mention how the lullabies help children relax, feel secure, and establish better sleep habits.

Social Perception

Positive, Giftable & Special, Effective. Perceived as a unique and heartwarming gift for children. Seen as helpful for bedtime routines and soothing children.

Copy Examples

• •Perfect for little ones aged 0-8.
• •We believe in the power of a personal song to bring comfort, joy, and an extra sprinkle of love to your child's day.
• •A personalized Cuddletune lullaby, singing their name and a beloved treasure, helps soothe and comfort, making bedtime a peaceful and loving experience.
• •Our Personal Lullabies makes a wonderful, personalized gift for any occasion.
• •A personalized bedtime song is a perfect part of the evening routine bringing child and parent closer together.