Brand Tone

Friendly and Relatable, Supportive and Understanding, Stylish and Modern, Helpful and Informative, Trustworthy and Quality-Focused

Brand Values

• •Quality
• •Style & Aesthetics
• •Functionality & Practicality
• •Family
• •Customer Connection
• •Safety

Best Practices

• •Speak Your Customer's Language: Use words and phrases that resonate with modern parents. Be empathetic and understanding of their daily lives, joys, and challenges. Avoid overly technical jargon.
• •Maintain a Warm and Approachable Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're") where appropriate to create a conversational feel.
• •Highlight Both Style and Function: Continuously balance the message that products are not only beautiful and will look good in their home but are also incredibly practical and will make their lives easier.
• •Incorporate User-Generated Content and Testimonials Authentically: When sharing customer photos or reviews, let their genuine enthusiasm shine through. Frame it in a way that reinforces your brand values (e.g., "We love seeing our play mats becoming part of your family's precious moments!").
• •Be a Helpful Resource: Beyond product promotion, share tips, advice, and relatable content that provides genuine value to parents. This builds trust and positions the brand as more than just a retailer. Ensure this helpful content still carries the brand's signature stylish and supportive undertone.

Social Perception

Positive: Cubs & Co. is generally perceived very positively by its target audience. Trusted Brand for Modern Parents: They are seen as a go-to for stylish and practical baby essentials. High-Quality Products: Customers associate the brand with good craftsmanship and durable items. Aesthetically Pleasing: The design aspect is a significant draw and frequently praised. Good Customer Service: Interactions with the brand are often reported as positive. Community-Oriented: Their engagement on social media fosters a sense of community among their followers.

Copy Examples

• •Instagram Post (Play Mat): "Spills? What spills? 😉 Our luxe padded play mats aren't just a soft landing for tiny tumbles, they're wipe-clean wonders! Because parenting is messy enough, your play space doesn't have to be. Tap to shop the magic! ✨ #cubsandco #stylishplaymat #parentinghacks #aussiemums"
• •Facebook Ad (Nappy Bag): "Juggling it all like a parenting superstar? You deserve a nappy bag that keeps up! Our [Nappy Bag Name] has a pocket for everything (yes, even that rogue dummy!), stylish good looks, and the durability to handle daily adventures. Designed by parents, for parents. Discover your new must-have! 👉 [Link]"
• •Website Product Description (Pram Caddy): "Keep your essentials within easy reach and your hands free with our chic Pram Caddy. Perfectly designed to hold your coffee, phone, keys, and those all-important snacks, it’s the little luxury every parent on the go deserves. Because even quick strolls should feel organised and stylish."
• •Email Subject Line (Promotion): "Little One, Big Comfort (and a treat for you!) 🤫"
• •Blog Post Intro (Relatable Content): "Let's be honest, some days parenthood feels like you're trying to herd tiny, adorable, slightly sticky cats. We get it! That's why we're all about making at least *some* parts of your day a little smoother, a little more stylish, and a lot more joyful."