Brand Tone

informative, aspirational, encouraging, engaging, youthful, lifestyle-oriented, helpful, and reassuring

Brand Values

• •Innovation
• •Quality & Reliability
• •Accessibility & Affordability
• •Health & Well-being
• •Connectivity & Convenience
• •Customer Satisfaction
• •Family-Oriented

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone for different platforms and audiences. Include examples of do's and don'ts.
• •Understand Your Audience Segments: Tailor the tone slightly to resonate with specific demographics (e.g., tech-savvy adults vs. parents buying for teens) while keeping core values consistent.
• •Prioritize Clarity and Simplicity: Especially when discussing technology, ensure the language is easy to understand and avoids overly technical jargon. Focus on benefits over just features.
• •Maintain an Encouraging and Positive Stance: Frame product benefits around empowerment, achievement, and well-being. Even when addressing potential concerns (like in FAQs), the tone should remain supportive and solution-oriented.
• •Be Authentic and Relatable: Use language that feels genuine and reflects the everyday experiences and aspirations of your target customers. Incorporate user-generated content and testimonials where appropriate to build trust and relatability.

Social Perception

affordable and feature-rich smartwatches, good design, easy to use, range of health and fitness tracking capabilities, positive perception among younger demographics, suitable and desirable presents.

Copy Examples

• •Unlock your potential. Cubitt smartwatches seamlessly blend cutting-edge technology with intuitive design to empower your health and connectivity. Track your progress, stay motivated, and embrace a brighter, more connected future. Your journey to well-being starts here.
• •Weekend vibes, powered by Cubitt! 🚀 Whether you're hitting the trails or chilling with friends, our Aura Pro keeps you stylishly connected and on top of your goals. What adventures are you tackling this weekend? #CubittLife #SmartStyle #TechYourDay
• •Level up your day! 🎮 Cubitt Teens isn't just a watch, it's your sidekick for fun, fitness, and staying on track. Games, step tracking, and cool notifications – all on your wrist! Who's ready to join the Cubitt crew? #CubittTeens #SmartWatchFun #KidTech
• •Stay effortlessly in tune with your body. The Cubitt Viva Pro offers real-time heart rate monitoring, detailed sleep analysis, and blood oxygen tracking, all displayed on a vibrant AMOLED screen. Plus, with up to 10 days of battery life, you can focus on your goals, not your charger. Quality you can trust, at a price you'll love.
• •Shoutout to our amazing Cubitt community! We love seeing how you're using your smartwatches to achieve new milestones. Share your #CubittWins in the comments below and inspire others to start their journey to a healthier, more active lifestyle! We're here to support you every step of the way.