Brand Tone

celebratory and artistic

Brand Values

• •Artistry and Creativity
• •Quality Ingredients
• •Celebration and Joy
• •Customer Satisfaction

Best Practices

• •Lead with Visuals, Support with Evocative Copy: Continue to use high-quality, vibrant photos and videos as the primary hook. The copy should complement the visuals by using descriptive adjectives that appeal to the senses (e.g., "luscious," "fluffy," "rich," "velvety").
• •Emphasize the "Art" in Your Name: Consistently use words like "artistry," "handcrafted," "masterpiece," "custom-designed," and "edible art" to reinforce your unique selling proposition. This elevates the brand beyond a simple bakery.
• •Focus on the Occasion: Frame your products within the context of celebrations. Use language that speaks to creating memories, marking milestones, and adding joy to special events.
• •Maintain a Positive and Celebratory Voice: Even when addressing customer service issues, the overall tone should remain positive and solution-oriented. The public-facing voice should always be one that spreads joy and excitement.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "celebrate," "create," "art," "indulge," "delight," "masterpiece") and a list of words to avoid (e.g., "cheap," "basic," "mass-produced"). This ensures consistency across all team members who may be writing copy.

Social Perception

The general perception of CTA.ae is that of a provider of beautiful, high-quality, and tasty customized cakes. Customers often highlight the visual appeal of the cakes, mentioning that they look "the same as the photo." The brand is seen as a reliable choice for special occasions. However, some reviews on delivery platforms like Talabat indicate occasional issues with delivery times and the condition of the cake upon arrival, suggesting an area for operational improvement. Overall, the positive reviews focusing on the product itself tend to outweigh the negative feedback related to logistics.

Copy Examples

• •Don't just make a wish, make a statement. Our custom birthday cakes are more than just dessert; they're the centerpiece of your celebration. Crafted with passion, designed with art. Order the taste of joy at cta.ae.
• •Velvet passion in every slice. Our Red Velvet cake is a timeless classic, reimagined with the richest cream cheese frosting and a moist, decadent crumb. Indulge in a masterpiece. #RedVelvet #DubaiCakes
• •Your vision, our canvas. From elegant florals to your favorite superhero, if you can dream it, we can bake it. Let's create something uniquely you. Get a quote for your custom cake today!
• •Watch the magic happen. Every swirl, every sprinkle is a touch of art. This isn't just a cake; it's a memory in the making. What will we create for your next special moment? #CakeArt #DubaiBaker
• •Life is short. Make it sweet. At Cakes Tarts Arts, we believe every day is worth celebrating. Discover our collection of handcrafted cakes, tarts, and treats that are made to delight. #CTA #DubaiDesserts