Brand Tone

Humorous, playful, enthusiastic, and bold

Brand Values

• •Community & Belonging
• •Innovation & Future-Focus
• •Self-Expression & Identity
• •Humor & Fun
• •Sustainability
• •Trustworthiness

Best Practices

• •Incorporate relevant crypto and AI slang and memes to resonate with the target audience.
• •Balance humor with trustworthiness; avoid being perceived as unserious or scam-like.
• •Highlight the 'zero waste' print-on-demand model to appeal to environmentally conscious consumers.
• •Showcase the brand's passion for crypto and AI through enthusiastic language and design.
• •Encourage community engagement by creating designs that spark conversations and express shared interests.

Social Perception

A fun, innovative, and trustworthy brand that celebrates crypto and AI culture through unique and expressive merchandise.

Copy Examples

• •HODL strong with our Bitcoin tee – because the only dip we like is guacamole!
• •Feeling bullish? Grab our Ethereum hoodie and let everyone know you're in it for the long haul.
• •AI is the future, and so is this ChatGPT mug. Fuel your code with caffeine and innovation!
• •100% Rug Pull-Free Zone: Shop our collection of legit crypto and AI gear.
• •Level up your meme game with our Doge sticker – To the moon!