Brand Tone

luxurious, family-friendly, trendy, and customer-centric

Brand Values

• •Authenticity
• •Quality
• •Sustainability/Eco-consciousness
• •Customer Service
• •Family Focus
• •Affordability within Luxury/Trendiness

Best Practices

• •Tailor language slightly when addressing parents shopping for kids versus adults seeking luxury streetwear, while maintaining the core brand voice.
• •Consistently weave in terms related to authenticity, quality, sustainability (where applicable), and family.
• •While showcasing high-end products, ensure the language remains welcoming and not alienating, especially when promoting children's wear or emphasizing customer service.
• •Reinforce the "family-owned" and "family concept" messages to build trust and a personal connection.
• •Mirror the customer-centric approach in all communications, including social media interactions and email marketing, using a warm, helpful, and stylish tone.

Social Perception

generally positive, customers praise their great service, fast shipping, and the quality and authenticity of their products. The availability of unique and hard-to-find items, especially Chrome Hearts, is a significant draw for some customers. Their eco-friendly options for kids are also seen as a plus. Many reviewers express satisfaction with their purchases and the overall shopping experience.

Copy Examples

• •Adorn your little one in sustainable style. Explore Crown Forever Kids' latest eco-chic collection – where fashion meets a brighter future.
• •Authentic Chrome Hearts, curated for you. Discover rare finds and timeless pieces at Crown Forever LA. Experience luxury, delivered worldwide.
• •From playground adventures to special occasions, dress your kids in the hottest trends without compromising on quality or comfort. Shop Crown Forever Kids today!
• •Your family's style destination. As a local family business, we're passionate about bringing you unique, high-quality fashion with a personal touch. Connect with Crown Forever LA.
• •Unbox joy with Crown Forever. Fast shipping, dedicated service, and authentic, head-turning styles for the whole family. What will you discover?