Brand Tone

Playful & Fun, Trendy & Fashion-Forward, Youthful & Energetic, Bold & Expressive, Approachable & Engaging

Brand Values

• •Self-Expression & Individuality
• •Style & Fashion
• •Quality & Design
• •Fun & Joy
• •Accessibility (Potentially)

Best Practices

• •Embrace Playful Language: Use vibrant adjectives, emojis (where appropriate, like social media), and a generally enthusiastic and upbeat style. Keep it light and fun.
• •Stay Trend-Aware but Authentic: Reference current styles and vibes, but ensure the core message of self-expression and quality design remains genuine to the "bold yet timeless" aspiration.
• •Focus on "You" and "Your Style": Address the customer directly and emphasize how Crocobling helps them express their individuality and enhance their personal fashion statement.
• •Be Visually Descriptive: Use words that evoke the "bling," texture, and visual appeal of the charms. Words like "sparkle," "shine," "bold," "vibrant," and "chic" can be effective.
• •Maintain a Consistent Norwegian/Oslo Design Cue (Subtly): While being playful and trendy, occasionally referencing its Oslo origin can add a touch of unique quality and design heritage, aligning with "designed in Oslo." This can be done subtly in "About Us" sections or occasional posts.

Social Perception

Early Interest, Visually Appealing, Anticipation, Potential for Confusion

Copy Examples

• •✨ Bling it on! ✨ Your bag is about to get a serious personality upgrade. Which charm is screaming your name? 👇 Launching Summer 2025! #Crocobling #BagCharms #ExpressYourself #NewCollection #NorwegianDesign
• •Don't just carry a bag. Own it. Crocobling: Boldly designed charms for your unique style. Launching Summer 2025 - Oslo.
• •Get ready to shine! ✨ Be the first to know when Crocobling launches + snag 10% off your first order of our unique bag charms. Enter your email & let the magic begin!
• •Dreaming of Summer '25 & new bag candy! ☀️🍬 What's your go-to charm style? A) Cute & Quirky 🧸 B) Bold & Blingy 💎 Vote now! #Crocobling #ComingSoon #BagAccessories
• •Meet the 'Starstruck' charm! 🌟 Designed in Oslo, this little piece of magic adds instant sparkle and personality to any bag. Because basic is boring. Get ready to turn heads! (Launching Summer 2025)