Brand Tone

Professional & Knowledgeable, Reliable & Trustworthy, Supportive & Customer-Centric

Brand Values

• •Quality
• •Integrity
• •Commitment
• •Reliability
• •Customer Support/Service
• •Durability
• •Veteran-Owned Empowerment

Best Practices

• •Highlight Durability and Performance: Use strong action verbs and descriptive adjectives that convey the strength and longevity of the products (e.g., "withstand," "endure," "high-performance," "industrial-grade").
• •Reinforce Core Values: Subtly weave in the brand's core values of commitment, quality, and integrity into website copy, product descriptions, and any communications.
• •Showcase Veteran-Owned Status: Briefly mention the veteran-owned status to leverage the trust and respect associated with it, without making it the sole focus.
• •Emphasize Customer Support: Highlight the availability of expert guidance and customer-centric service to build confidence.
• •Quantify Benefits: Use numbers and data to showcase the effectiveness and longevity of the products (e.g., "lasts for 10+ years," "withstands up to X PSI").

Social Perception

Trusted, high-quality supplier for both professionals and DIYers. Perceived as disciplined, reliable, and community-focused due to veteran-owned status.

Copy Examples

• •"CreteKote Supply Co.: Your trusted source for premium epoxy coatings and concrete supplies."
• •"Built on Commitment, Quality, and Integrity. Veteran-owned and dedicated to your satisfaction."
• •"Experience the CreteKote difference: High-performance products, expert guidance, and reliable service."
• •"Our epoxy coatings deliver exceptional durability and long-lasting performance for any project."
• •"Get the job done right with CreteKote Supply Co. - Quality you can depend on."