Brand Tone

Caring and Nurturing, Artisanal and Passionate, Personal and Accommodating, Trustworthy and Quality-Focused, Gentle and Soothing

Brand Values

• •Craftsmanship & Quality
• •Personalization & Individuality
• •Customer Connection & Service
• •Tradition & Meaning
• •Made in France
• •Emotional Well-being

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms like "handcrafted," "handmade in France," "artisan-made," "atelier," to reinforce the quality and personal touch.
• •Use Nurturing and Emotional Language: Employ words that evoke care, love, connection, serenity, and the magic of motherhood (e.g., "cherish," "soothe," "gentle," "lovingly created," "heartfelt").
• •Highlight Personalization and Uniqueness: Stress the customizable aspects and how each piece can become a personal story or a unique keepsake.
• •Maintain a Warm, Approachable, and Slightly Formal Voice: The tone should be friendly and caring, but also professional and trustworthy, reflecting the quality of the products and the significance of the purchase. Avoid overly casual slang but maintain a personal connection.
• •Focus on Benefits and Meaning, Not Just Features: Explain *how* the bola soothes (gentle chime, connection with baby) and the *meaning* behind the tradition and personalization, rather than just listing materials or dimensions.

Social Perception

Highly Positive Customer Perception, Seen as a Go-To for Pregnancy Gifts, Trusted Artisan, Associated with Meaningful Gifting, Reliable and Professional

Copy Examples

• •Cherish the magical journey of motherhood with our handcrafted 'Harmony' Bola. Made with love in our French atelier, this silver-plated chime emits a gentle melody to soothe you and your baby. Personalize it with baby's initial for a truly unique keepsake. A tender whisper of connection, long after birth.
• •Sending a little piece of handcrafted serenity your way. ✨ Each Creabibenval bola is more than just a necklace; it's a promise of calm, a celebration of new life, and a Made in France treasure. Lovingly created, just for you and your little one. #Creabibenval #BolaDeGrossesse #HandmadeWithLove #MadeInFrance #PregnancyGift
• •At Creabibenval, we believe in the beauty of handcrafted tradition. From our workshop in the South of France, Valérie lovingly designs and creates each piece of maternity jewelry, pouring care into every detail. We choose only quality materials to ensure your personalized treasure lasts, becoming a cherished symbol of your unique journey into motherhood.
• •Welcome to the Creabibenval family! We're so happy to share our world of handcrafted maternity bolas and personalized jewelry with you. Each piece is made with passion in France, designed to bring a little extra calm and joy to your precious moments. Explore our collections and find a treasure that speaks to your heart.
• •Searching for a truly heartfelt baby shower gift? Discover Creabibenval’s personalized bolas de grossesse. Handcrafted in France, these beautiful chiming necklaces offer a unique way to celebrate the mum-to-be and her little one. A gift of love, quality, and serene connection.