Tono de Marca

Enthusiastic, Passionate, Customer-Centric, Service-Oriented, Reliable, Efficient, Quality-Focused, Approachable and Friendly

Valores de Marca

• •Quality
• •Freshness
• •Customer Satisfaction
• •Service
• •Variety & Discovery
• •Natural Products

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Enthusiastic," "Friendly," "Reliable," "Playful," "Informative"). Include "do's and don'ts" for language and style.
• •Use "You-focused" Language: Speak directly to the customer ("You'll love...", "Discover your new favorite...") to maintain a personal and customer-centric feel.
• •Embrace Storytelling: Share the "passion for fresh products" by telling small stories about the fruits, their origins (if interesting/ethical sourcing is a point), or how customers can enjoy them. This makes the brand more engaging.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, product descriptions, and any potential future social media or advertising is harmonious. This builds brand recognition and trust.
• •Infuse Enthusiasm (Authentically): Use vibrant, positive language. Words like "discover," "adventure," "tastiest," "bursting with flavor," and "crazy-good" can convey excitement, fitting the "Crazy Fruit" name, as long as it aligns with the product quality. Avoid hype that can't be backed up.

Percepción Social

Provider of healthy, natural, and enjoyable products. Taps into the increasing consumer interest in exotic fruits and convenient delivery.

Ejemplos de Copy

• •Headline: Go a Little Wild! Discover Your Next Fruit Obsession with Crazy Fruit. Body: Tired of the same old apples and bananas? Dive into a world of vibrant, exotic flavors delivered fresh to your door. At Crazy Fruit, we’re passionate about bringing you the highest quality, tastiest fruits you won’t find in your everyday supermarket. Order by 3 PM for next-day deliciousness!
• •Social Media Post Idea (if they had one): Image: A stunning, colorful box of assorted exotic fruits. Text: Taste the adventure! 🥭🍍 Our Crazy Fruit discovery boxes are bursting with freshness and exotic goodness. What new flavor will you fall in love with this week? #CrazyFruit #ExoticFruit #FreshDelivery #HealthyEating #FruitLove
• •Product Description Snippet (for an exotic fruit like Rambutan): Unleash your taste buds with these wonderfully weird Rambutans! Looking like something from another planet, these juicy jewels offer a sweet, mildly acidic flavor similar to lychee or grape. Perfect for a crazy-good snack or wowing your friends. Freshness guaranteed!
• •Email Subject Line: Get Ready for a Flavor Fiesta! Your Crazy Fruit Order is Just a Click Away. Email Body Snippet: Hey [Customer Name], why settle for ordinary when you can have extraordinary? At Crazy Fruit, we handpick the freshest, most exciting exotic fruits and veggies, all for your enjoyment. Quality, freshness, and a personal touch – that’s our promise!
• •Website Banner: Crazy About Freshness? So Are We! Experience the Best Exotic Fruits, Delivered Fast. Sub-text: From juicy mangoes to vibrant dragon fruit, explore a world of flavor. Your adventure in taste starts here!