Brand Tone

Elegant & Sophisticated, Personal & Bespoke, Helpful & Reassuring, Creative & Stylish, Approachable

Brand Values

• •Personalization & Customization
• •Quality & Elegance
• •Customer Focus & Service
• •Creativity & Craftsmanship

Best Practices

• •Maintain an elegant and sophisticated tone through careful word choice and imagery.
• •Emphasize personalization by highlighting the ability to customize products to suit individual styles and budgets.
• •Use a helpful and reassuring tone by addressing customer pain points, such as wedding planning stress, and offering solutions with empathy.
• •Convey creativity and craftsmanship by using descriptive language and showcasing unique designs.
• •Maintain approachability by inviting customers to reach out with questions and providing excellent customer service.

Social Perception

A brand that is perceived as elegant, personalized, helpful, creative, and approachable, providing high-quality décor for weddings and events.

Copy Examples

• •Create the wedding of your dreams with our elegant and customizable décor, designed with love and tailored to your vision.
• •Planning your wedding should be joyful, not stressful. Let us help you set the perfect scene with style and ease.
• •Our thoughtful wedding signage captures the essence of your special day and leaves a lasting impression.
• •All of our products can be changed to suit your style and budget, ensuring your event is uniquely yours.
• •Here to serve you! If you can't find a product you've seen on our Instagram, please just ask!