Brand Tone

Friendly and Approachable, Creative and Fun, Enthusiastic and Passionate, Trendy and Modern

Brand Values

• •Creativity and Originality
• •Quality Craftsmanship
• •Customer Satisfaction
• •Self-Expression
• •Joy and Celebration

Best Practices

• •Know Your Voice: Clearly define if you're consistently playful, slightly sassy, super sweet, or more straightforwardly enthusiastic. Document this.
• •Use "You" and "We": Speak directly to your audience ("You'll love this...") and create a sense of a personal relationship ("We're so excited to make this for you...").
• •Inject Personality: Use emojis appropriately for the platform, incorporate relevant slang or trendy phrases (if it fits the brand), and don't be afraid to show genuine excitement.
• •Stay Positive and Upbeat: Even when addressing issues, maintain a constructive and positive tone. Focus on solutions and customer happiness.
• •Be Consistent Across All Platforms: While the format changes (e.g., Twitter's brevity vs. a blog post's length), the core personality and enthusiasm of Craft Queen STL should shine through everywhere. Review copy regularly to ensure it aligns.

Social Perception

Customers Likely Perceive Craft Queen STL as: A go-to source for unique, personalized, and trendy handcrafted items. They may appreciate the ability to customize products and the vibrant aesthetic. Positive perceptions would revolve around product quality, design uniqueness, and good customer service.

Copy Examples

• •✨ Sparkle Alert! ✨ Our brand NEW collection of custom glitter tumblers just dropped! Which design are you obsessing over? Let us know below! 👇 #CraftQueenSTL #CustomTumbler #GlitterEverything #NewCollection #PersonalizedGifts
• •Your Vision, Our Craft. ✨ Create unique, personalized treasures with Craft Queen STL that tell YOUR story. Shop now and let's make something amazing together!
• •👑 Psst... Your Next Favorite Custom Piece is Waiting! Hey [Customer Name]! Ready to treat yourself or find the perfect, one-of-a-kind gift? At Craft Queen STL, we pour our hearts into every creation, making sure it's as unique and awesome as you are. Explore our latest designs and let your imagination run wild!
• •Just finished this amazing custom tee order and we're SO EXCITED for them to see it! 😍 Seeing your ideas come to life is why we do what we do! #CraftQueenSTL #CustomMade #HappyCustomers #STLSmallBiz
• •Unleash your inner queen with a custom-designed sweatshirt from Craft Queen STL! 👑 Perfect for cozy days and making a statement. Choose your colors, text, and let us handle the magic. #CustomApparel #PersonalizedSweatshirt #CraftQueen #FashionStatement #MadeWithLove