Brand Tone

Inspiring & Empowering, Helpful & Educational, Passionate & Authentic, Friendly & Approachable, Quality-Conscious & Trustworthy

Brand Values

• •Quality
• •Creativity & Inspiration
• •Education & Empowerment
• •Community
• •Accessibility
• •Natural & Therapeutic
• •Customer Focus

Best Practices

• •Always Lead with Passion and Inspiration: Frame crafting not just as a task, but as a joyful, therapeutic, and empowering experience. Use words that evoke creativity, discovery, and personal satisfaction.
• •Prioritize Education and Guidance: Ensure copy is informative, clear, and helpful. Explain the "why" behind ingredients or techniques, and make DIY processes sound approachable and achievable for all skill levels.
• •Emphasize Quality and Natural Goodness: Consistently highlight the premium, safe, and often natural/organic nature of the ingredients. This builds trust and appeals to health-conscious consumers. Use descriptive language that conveys purity and care.
• •Maintain a Friendly and Supportive Voice: Address the audience directly and warmly. Use encouraging language, and be responsive and helpful in all communications, mirroring the in-store experience.
• •Be Authentic and Transparent: Share the brand's story, values, and even the learning process (like testing products). This humanizes the brand and builds a stronger connection with the community. Avoid overly corporate or impersonal language.

Social Perception

Craftiviti is widely perceived as a reputable and reliable one-stop-shop for high-quality DIY craft supplies, particularly for personal care items like soaps and candles, as well as essential oils. Customers highly appreciate the quality of the products, the helpfulness and knowledge of the staff, and the engaging and enjoyable workshop experiences. The therapeutic and relaxing ambiance of their physical store is also noted. The brand is seen as an enabler for both hobbyists and small business owners, providing not just materials but also the knowledge and support needed to succeed. There's a strong sense of trust in the brand's commitment to natural and safe ingredients. They are viewed as a key player in the Malaysian crafting scene, making quality materials more accessible.

Copy Examples

• •Unlock your inner artist with Craftiviti. From luxurious soap bases to pure essential oils, we provide the quality ingredients and expert guidance you need to create something amazing. Start your DIY journey today and craft with confidence!
• •Ready to learn a new skill? Join our [Workshop Name] workshop! Our friendly experts will guide you step-by-step in creating your own beautiful [Product], using only the finest natural ingredients. No experience needed – just your enthusiasm! Book your spot and let your creativity flow.
• •Discover the pure essence of [Plant Name] with Craftiviti’s [Oil Name] Essential Oil. Sourced for its exceptional quality and therapeutic benefits, it's perfect for your diffusers, DIY skincare, or natural home remedies. Experience the Craftiviti difference – pure, potent, and perfect for you.
• •Your next crafting adventure is beautifully boxed! Our [Kit Name] Crafti-Kit has everything you need – premium ingredients, easy-to-follow instructions, and endless fun. Perfect for beginners or a creative afternoon. Unwrap your potential with Craftiviti!
• •What handmade creation are you dreaming of making next? ✨ At Craftiviti, we believe everyone has a creative spark. Share your ideas below! We're here with all the supplies and inspiration you need to bring them to life. #Craftiviti #DIYDreams #HandmadeWithLove