Brand Tone

Professional and Authoritative, Supportive and Caring, Accessible and Convenient, Informative

Brand Values

• •Health and Well-being
• •Customer Support and Service
• •Accessibility and Affordability
• •Quality and Reliability
• •Canadian Focus

Best Practices

• •Offer helpful advice and resources (like blogs and detailed FAQs) to empower users in managing their sleep therapy.
• •Maintain Professionalism with Accessibility: While conveying expertise and authority (e.g., "leading provider"), use clear and simple language.
• •Emphasize Support and Convenience: Highlight ease of access to products, services (like consultations and fittings), and resources.
• •Reinforce that help is readily available.
• •Build Trust Through Transparency: Be clear about what you offer, your Canadian ownership, and the benefits of programs like subscriptions and loyalty rewards.

Social Perception

A trusted, reliable, and Canadian-focused provider of CPAP therapy solutions, dedicated to improving the sleep and overall health of Canadians.

Copy Examples

• •Explore our wide range of machines, masks, and expert support.
• •Let us help you sleep better and live healthier.
• •Your best sleep is our mission.
• •Shop online with confidence or visit our Orillia and Woodbine locations for personalized service.
• •Sign up for the CPAP Hub HubClub for exclusive points, discounts, and a commitment to your long-term sleep health.