Brand Tone

Reassuring, Direct & Functional

Brand Values

• •Relief
• •Well-being & Health
• •Quality & Durability
• •Comfort
• •Support

Best Practices

• •Maintain a consistent tone of care, support, and practicality across all platforms.
• •Focus on the benefits of pain relief and enhanced comfort in product descriptions.
• •Use straightforward and functional language to describe product features and their direct benefits.
• •Highlight material features and product construction to suggest quality and durability.
• •Address the potential confusion caused by the dual focus on heated apparel and orthopedic comfort products by clearly differentiating or integrating the messaging.

Social Perception

Positive perception of pain relief and comfort, potential confusion due to dual product focus.

Copy Examples

• •"Cotton Otho Pro Mattress: Experience unparalleled comfort and support for a restful night's sleep."
• •"COZYVA COMFORT Seven Point Sevent Poron Insole: Provides superior cushioning and pain relief for all-day comfort."
• •"Plantar Fasciitis Relief Shoe Insoles: Designed to alleviate pain and provide support for extended standing or walking."
• •"Experience the difference with our premium cotton fabric and high-density orthopedic foam."
• •"Our durable build ensures long-lasting comfort and support for your active lifestyle."